Green marketing Q & A with the SBN

GREEN MARKETING

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GREEN MARKETING Green marketing Q & A with the SBN

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mmWritten by:11 June 2014

3rd June 2014

Hear Kath Dewar, GoodSense Managing Director, talk about delivering good green marketing and bring an end to greenwash in this interview with the Sustainable Business Network. “The key is communicating clearly, with authenticity and transparency, and not trying to pass yourself off as something you’re not”.

Read the full article.

Thanks to the Sustainable Business Network for the opportunity to share our kaupapa.

About the Author /

mm
Kath Dewar (FCIM) is the inspiring thought-leader who founded GoodSense. A marketer with over 30 years’ experience and a business-owner since 2001, Kath is shaping marketing into a profession that serves society and nature, as well as an organisation’s stakeholders. Kath is a Fellow of the UK-based Chartered Institute of Marketing and an award-winning international marketer. She is also the founder and course director of the world’s first online, professional training course in Sustainable Marketing. Read more >

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