In October 2015, Radio NZ Mediawatch reported on moves to better regulate advertising to children. The article, which can be read in full here, discussed Burger Fuel’s move earlier that year to cease plastic toys for children and cited GoodSense MD, Kath Dewar, quoted in marketing journal The Register earlier that year saying:
“It’s opened up interesting possibilities for Burger King to take more of a market leader position by being the first to take the high ground.”
Kath’s original interview with The Register earlier that year had been followed by further media interviews challenging advertisers use of pester power and plastic collectibles with The Dominion Post and Stop Press as well as Radio NZ. Kath had first talked on One News in June 2014 about pester power and collectibles.
UPDATE: In 2016 and 2017 Kath has reviewed the New World Little Garden collectibles. See the insights and video here.