Writing web copy that is searchable, sings and sells

Writing great web copy is writing on three levels
at once:
  1. Writing using a focus ‘key word phrase’ designed to bring search traffic to that specific page on your website (and not used as the focus key word phrase for any other pages your site)
  2. Writing to represent your brand and using your key messages
  3. Writing to sell
Discover more by downloading the GoodSense How To checklist – Writing web copy that is searchable, sings and sells. Download here


Making good change

We love our work at GoodSense to help ethical organisations of all kinds do marketing really well. If we can ever help you – or someone you know – with marketing planning, strategy, project management, writing, mentoring or a workshop please do get in touch.

E mauri ora

Kath Dewar, Managing Director

GoodSense – Ethical marketing excellence

Phone 09 973 0960


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