Allanah Robinson

Client Lead

Introducing Allanah Robinson


Allanah Robinson

Allanah Robinson is our experienced marketing consultant based in Christchurch, working with the GoodSense team to deliver practical marketing brilliance to businesses and organisations in the South Island.

Allanah earned her stripes in in-house marketing roles over nearly 20 years, with experience in everything from grass roots projects to board-level strategic planning. She has significant experience in working with clients to identify their sources of competitive advantage, define who they are, and tell their core story. She especially loves working with businesses who operate at the intersection of what they love, what the world needs, what they’re good at, and what they can get paid or funded for.

Allanah is passionate about economic development in the regions and supporting New Zealand’s growth sectors. She has specialist experience in tourism, public sector, and small business entrepreneurship, doing everything from trade shows to strategic marketing planning, business re-branding and website development to writing tweets. She is also one of our in-house research gurus, producing top quality desktop marketing research reports for our clients across sectors, and providing supporting business award applications and funding bid writing for businesses.

Allanah has a Masters degree in Marketing and teaches marketing, management, and research at tertiary level. She is also on the board of the Marlborough Sounds Wildlife Recovery Trust.

Based in Lincoln, Allanah is always happy to meet with Christchurch and Selwyn businesses for a no-obligation chat, and can work with businesses throughout the South Island remotely or in-person. You can contact her on 027 494 1411 or 03 974 1399 or email

We’d love to meet you

Let’s talk. Contact us today to discuss how a GoodSense marketing consultant can help your business. Call us on 09 973 0960 or email