Lani Dodds

Marketing Consultant


Lani Dodds

Lani is a seasoned marketer with extensive experience in advertising, brand building, design, internal culture, communication strategy, and community building.

She is passionate about working with businesses that enhance human potential and contribute positively to the economic, social, and environmental well-being of Aotearoa and the world.

With 20 years of marketing experience, Lani has worked across a broad range of industries and disciplines, including brand building, storytelling, communications, and digital marketing. Lani has tackled marketing challenges from all angles, working in in-house marketing teams, agencies, tech startups, not-for-profits, and as a future of work catalyst. She worked in agencies in London and Auckland and with clients across the world.

In 2022, Lani completed a Postgraduate Certificate in Human Potential for the Digital Economy, focusing on leveraging emerging and disruptive technologies for change. She is deeply curious about the future of work and is on a personal journey to reshape how we live and work together, believing in the power of forging strong organisations by first being strong in ourselves and thriving in communities of difference.  Raising two daughters with African heritage from their father’s side has fuelled Lani’s drive to foster inclusivity and embrace diversity. Lani also has a love for the outdoors, growing veges, running, and dance.

Lani brings passion, curiosity, commitment, strong values, and a down-to-earth and friendly approach, paired with solid marketing capability, business understanding, strategic and critical thinking, digital expertise, and a keen interest in human behaviour. She loves a challenge and is at her best in a collaborative environment working with people, data, creativity and technology.

We’d love to meet you

Let’s talk. Contact us today to discuss how a GoodSense marketing consultant can help your business. Call us on 09 973 0960 or email