Jo Patterson (FCIM)

Director and Co-Owner

Introducing Jo Patterson


Jo Patterson

After running her own successful marketing consultancy for over five years, in 2014 Jo Patterson (FCIM) became a co-owner and director of GoodSense, having worked as a GoodSense marketing consultant since 2010.

Jo Patterson (FCIM) is an experienced marketing professional and business growth advisor in the SME sector. She has held senior sales development and marketing roles in New Zealand and overseas and is recognized as an expert in business-to-business marketing of technology and services. As a SME marketing expert, Jo has a passion for:

  • Creating clear and competitive marketing strategies to generate revenue growth.
  • Facilitating planning sessions and strategic discussions for management teams, with input if required from a diverse range of participants including other trusted advisors, customers and advocates.
  • Coaching clients who prefer to manage the implementation of their marketing plans in-house rather than outsourcing them to external project managers.

Jo Patterson is a member of the Executive Committee of the NZ Software Association, to which GoodSense belongs, reflecting our commitment to helping the tech sector grow. Jo has worked as a business coach and trainer on New Zealand Trade and Enterprise funded programmes since 2005, helping business owners develop and execute marketing strategies to achieve domestic and international expansion.

Jo holds a Bachelor of Commerce from the University of Otago and a Post Graduate Diploma in Business Administration from the University of Auckland. Jo Patterson (FCIM) is also a certified TetraMap facilitator.

She is the ex Northern Chair of the New Zealand Marketing Association, and is recognized as a Fellow of the Chartered Institute of Marketing in the UK.

We’d love to meet you

Let’s talk. Contact us today to discuss how a GoodSense marketing consultant can help your business. Call us on 09 973 0960 or email

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GoodSense Marketing

Call 09 973 0960

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