Gabrielle Pritchard

Marketing Strategist


Gabrielle Pritchard

Gabrielle is an experienced marketing strategist with a passion for creating customer advocacy. With over 15 years experience working across a range of industries and marketing disciplines, she enjoys bringing her skills to help ethical businesses flourish.  

Gabrielle’s experience spans brand strategy, direct and digital marketing, communications strategy and execution, customer experience design, sponsorship, partnerships and loyalty.  Having worked both agency and client side she combines business nous with a creative bent.

She’s enjoyed developing strategic partnerships, building brands and creating exceptional customer experiences for some of New Zealand and Australia’s biggest brands including: Bank of New Zealand, Optus, Telstra, Commonwealth Bank, Qantas and most recently Vodafone New Zealand. But she is equally at home helping new or challenger brands take on their respective industry goliaths from Pacific Steel (fencing wire) to Bell Direct (online share trading).

A humanist, Gabrielle is interested in helping business become more sustainable for everyone’s benefit. She relishes solving interesting business challenges for companies that are keen to improve the lives of their people, customers and the planet.

She graduated with a Masters in Management (Marketing) from Macquarie Business School in Sydney in 2013 and currently assists the Marketing Association develop their Marketing Strategy offering for the marketing community in New Zealand.

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