Written by:We created a new name, brand identity and messaging, a new website and a marketing communications plan for ethical investing company, C2C. The new Ethical Investing NZ brand repositioned the growing team as market leaders and led to a gratifying increase in inquiries and new clients.
Founder of C2C, Peter Lee, has been a sustainable business pioneer for over twenty years. In 2014 he had realised his dream to found his own ethical investment advisory practice. Peter had attracted a strong team and client base and approached GoodSense to give the business a brand refresh ahead of a planned name change.
“It was vital for us that our marketing firm shared our commitment to sustainability and making the world a better place, and GoodSense was the obvious choice. Kath and her team are great at building relationships. They really ‘got’ us and what’s important to us, so much so that our journey from ‘come up with a byline’ to ‘here’s your new company name AND a tagline we all love’ was a lightning-quick two weeks. I’ve known Kath for some years and always been impressed by her passion for being sustainable.”
Read the full Case Study here.
To find out more about how we can help with your brand strategy, call Kath Dewar on 09 973 0960 or email us today, we would love to help.
