GoodSense were stoked to partner with the Akina Foundation and the Sustainable Business Network to deliver a workshop on marketing for Social Enterprises on the 25th of October at Sustainability Trust, Wellington. It was followed by an opportunity to network and connect with fellow social enterprises and micro-businesses.

Our gratitude goes out to Laurie Foon of the Sustainable Business Network, and Akina for helping to make this workshop such a success.

About the workshop:

This practical workshop was used to develop clarity around key target audiences and develop compelling messaging to promote projects or brands. The right messages can accelerate understanding and engagement from investors, customers and potential staff.

Led by GoodSense marketing founder and MD Kath Dewar, participants learnt a creative, practical and fun approach they could use again and again, whatever their communications objective. This fast, effective and proven approach can be applied to many situations.

Content of the workshop:

Workshop participants deep in thought.

• Planning your target audience
• Identifying key content
• Crafting compelling messages
• Choosing power words
• Social media strategy snapshot
• Marcomms expert Q&A
• Informal networking time

 

 

The slides from Kath’s Crafting your message workshop with Akina and SBN  25 October 2017 from GoodSense Marketing

Read about the importance of a short message here

Read more about getting the balance right between content, PR and social media here

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Kath Dewar, MD of GoodSense.