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GoodSense speaks up, December 2015

GOODSENSE NEWS

We’ve been delighted to help the team at Tangible Media celebrate 10 years championing innovation in NZ business as part of their ‘Ten after ten’ interview series. You can read Kath’s interview here and how we helped champion getting diverse voices heard here.

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Looking good – and doing the sales

CLIENT WORK

Our clients Energy TS – now CarbonEES – showcased their powerful software for reducing energy and CO2 at the new Facilities Integrate expo on 15th – 16th October. We loved helping the team show off the product with new messaging focussed on the target audience, a new display, video and sales collateral. “Thanks Kath, Caroline …

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Plastic collectibles

ADVERTISING GOODSENSE NEWS GREEN MARKETING MARKETING EFFECTIVENESS MESSAGING SOCIAL AND ENVIRONMENTAL ETHICS SUSTAINABILITY

Advertising to children turns a corner.

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The Sustainable Business Network Conference, September 2015

ETHICAL MARKETING GOODSENSE NEWS

GoodSense Managing Director, Kath Dewar, will be running a masterclass on communicating sustainability at this year’s Sustainable Business Network conference, along side an exciting line up of international and local speakers that include: Nicky Bell, CEO, Saatchi & Saatchi Angela Buglass, Chief Executive, Trilogy International James Russell, Editor, Element Magazine Matthew Yeomans, CEO Sustainly (UK), …

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Are pester power collectibles crossing the line?

ADVERTISING CONSUMER TRENDS IN SUSTAINABILITY ETHICAL MARKETING GOODSENSE NEWS GREEN MARKETING

Image of child with New World Little Shop Collectibles

The resurgence of plastic collectables from supermarkets and other retailers is prompting further parental concern and raising issues about the ethics of ‘pester power’ – marketing through children. Dominion Post reporter, Jessy Edwards, interviewed GoodSense MD Kath Dewar in August 2015 for this piece on the latest wave of schemes and the issues they raise. …

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Cambridge Chamber of Commerce

ETHICAL MARKETING GOODSENSE NEWS SUSTAINABILITY

On 26th August 2015, Kath Dewar will deliver a presentation at the Cambridge Chamber of Commerce. The seminar, will focus on the must-have marketing insights to sell your sustainability sizzle. Both this event and its companion seminar inTe Awamutu in July are part of the Waikato Regional Council Sa5 programme.  

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Idealog

SOCIAL AND ENVIRONMENTAL ETHICS SUSTAINABILITY

Image of umbrellas

On the 6th of August, Idealog published a piece on Corporate Responsibility. It focused on the motivation that is driving companies to be involved in socially responsible activities. Kath Dewar was quoted in this article saying, “There certainly is a global trend towards more strategic decisions around corporate social responsibility and sponsorship arrangements, and how …

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Burger King pulls toys from kids meal

CONSUMER TRENDS IN SUSTAINABILITY ETHICAL MARKETING SOCIAL AND ENVIRONMENTAL ETHICS

Image of burger king kids meals

Burger King has become the first burger chain in New Zealand to not only cut toys from its kids’ meal options but also to have stopped television advertising of its kids’ meals. “An issue has emerged around the wastefulness, diet-related and social concerns of using plastic kids’ toys for retail promotions, so it’s an opportunity …

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GoodSense in NZI Connect

GOODSENSE NEWS SUSTAINABILITY

Image of a windmill

September 2014. In their latest edition, NZI Connect featured The Sustainable Business Directory launched in May 2014. The article includes insights from Rachel Brown, CEO, Sustainable Business Network and our own Kath Dewar is also quoted saying, “both consumers and commercial buyers are increasingly concerned about the social and environmental impact of what they buy” …

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GoodSense quoted on data privacy

GOODSENSE NEWS

On the 20th of September 2014, the New Zealand Herald wrote an article about data privacy, quoting GoodSense founder Kath Dewar on customer right. The article followed complaints from house hunters about personal information gathered a open homes being passed by Real Estate agents on to third party companies.

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