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Idealog

SOCIAL AND ENVIRONMENTAL ETHICS SUSTAINABILITY

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On the 6th of August, Idealog published a piece on Corporate Responsibility. It focused on the motivation that is driving companies to be involved in socially responsible activities. Kath Dewar was quoted in this article saying, “There certainly is a global trend towards more strategic decisions around corporate social responsibility and sponsorship arrangements, and how …

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Burger King pulls toys from kids meal

CONSUMER TRENDS IN SUSTAINABILITY ETHICAL MARKETING SOCIAL AND ENVIRONMENTAL ETHICS

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Burger King has become the first burger chain in New Zealand to not only cut toys from its kids’ meal options but also to have stopped television advertising of its kids’ meals. “An issue has emerged around the wastefulness, diet-related and social concerns of using plastic kids’ toys for retail promotions, so it’s an opportunity …

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GoodSense in NZI Connect

GOODSENSE NEWS SUSTAINABILITY

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September 2014. In their latest edition, NZI Connect featured The Sustainable Business Directory launched in May 2014. The article includes insights from Rachel Brown, CEO, Sustainable Business Network and our own Kath Dewar is also quoted saying, “both consumers and commercial buyers are increasingly concerned about the social and environmental impact of what they buy” …

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GoodSense quoted on data privacy

GOODSENSE NEWS

On the 20th of September 2014, the New Zealand Herald wrote an article about data privacy, quoting GoodSense founder Kath Dewar on customer right. The article followed complaints from house hunters about personal information gathered a open homes being passed by Real Estate agents on to third party companies.

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The Infinite Game for Marketers

GREEN MARKETING

14 August 2014 At the most recent green marketing networking drinks event organised for the Green Marketing and Advertising New Zealand group the fab Niki Harre talked about The Infinite Game for Marketers. She discusses the difference between infinite game where the objective is to keep playing the game and the finite game where the …

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Sustainable Business Network Directory launch

GOODSENSE NEWS

8th May 2014 On the 8th of May 2014, GoodSense was invited to be a part of Sustainable Business Network’s Directory Launch. As part of this, Kath Dewar was invited to be a guest speaker. The Sustainable Business Directory was a collaborative project run by the Sustainable Business Network and it’s objective is to be …

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Three top good green marketing strategies

GREEN MARKETING

Fit For Future 2013 On 21st November 2013, Kath Dewar, GoodSense CEO, presented as part of the Fit for the Future conference in Auckland. The conference focused on three top strategies for good green marketing – Authenticity, Transparency and the power of Being Outspoken. Contact Kath to find out more about green marketing.

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