ETHICAL MARKETING

Are pester power collectibles crossing the line?

ADVERTISING CONSUMER TRENDS IN SUSTAINABILITY ETHICAL MARKETING GOODSENSE NEWS GREEN MARKETING

Image of child with New World Little Shop Collectibles

The resurgence of plastic collectables from supermarkets and other retailers is prompting further parental concern and raising issues about the ethics of ‘pester power’ – marketing through children. Dominion Post reporter, Jessy Edwards, interviewed GoodSense MD Kath Dewar in August 2015 for this piece on the latest wave of schemes and the issues they raise. …

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Cambridge Chamber of Commerce

ETHICAL MARKETING GOODSENSE NEWS SUSTAINABILITY

On 26th August 2015, Kath Dewar will deliver a presentation at the Cambridge Chamber of Commerce. The seminar, will focus on the must-have marketing insights to sell your sustainability sizzle. Both this event and its companion seminar inTe Awamutu in July are part of the Waikato Regional Council Sa5 programme.  

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Burger King pulls toys from kids meal

CONSUMER TRENDS IN SUSTAINABILITY ETHICAL MARKETING SOCIAL AND ENVIRONMENTAL ETHICS

Image of burger king kids meals

Burger King has become the first burger chain in New Zealand to not only cut toys from its kids’ meal options but also to have stopped television advertising of its kids’ meals. “An issue has emerged around the wastefulness, diet-related and social concerns of using plastic kids’ toys for retail promotions, so it’s an opportunity …

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Good news for ethical marketing

ETHICAL MARKETING

Image of glasses

2014-06-17-consumer-laws-changed

Photo credit: www.consumeraffairs.govt.nz

From June 2014, advertisers in NZ must not make unsubstantiated claims. GoodSense supports this move to more transparent advertising.

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