ETHICAL MARKETING

Cambridge Chamber of Commerce

ETHICAL MARKETING GOODSENSE NEWS SUSTAINABILITY

On 26th August 2015, Kath Dewar will deliver a presentation at the Cambridge Chamber of Commerce. The seminar, will focus on the must-have marketing insights to sell your sustainability sizzle. Both this event and its companion seminar inTe Awamutu in July are part of the Waikato Regional Council Sa5 programme.  

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Burger King pulls toys from kids meal

CONSUMER TRENDS IN SUSTAINABILITY ETHICAL MARKETING SOCIAL AND ENVIRONMENTAL ETHICS

Burger King has become the first burger chain in New Zealand to not only cut toys from its kids’ meal options but also to have stopped television advertising of its kids’ meals. “An issue has emerged around the wastefulness, diet-related and social concerns of using plastic kids’ toys for retail promotions, so it’s an opportunity …

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Good news for ethical marketing

ETHICAL MARKETING

2014-06-17-consumer-laws-changed

Photo credit: www.consumeraffairs.govt.nz

From June 2014, advertisers in NZ must not make unsubstantiated claims. GoodSense supports this move to more transparent advertising.

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