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Finalists for Transformational Leadership – Sustainable Business Awards

MARKETING EFFECTIVENESS TIPS AND HOW TOS UNCATEGORISED

Sustainable Business Awards 2025 in white capitals on a purple background - GoodSense finalists Next List Next Awards
15 years of trying to do what's right - now we're 'Next' Since we founded in 2010, GoodSense has established, and done our best to show leadership in, best-practice in marketing sustainability. Now we're on the Next List, as the only marketing and communications sector business among 119 Sustainable Business Award finalists in 2025.  This [...]

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Marketing strategy – whiteboards and staring at walls

MARKETING EFFECTIVENESS TIPS AND HOW TOS UNCATEGORISED

Coloured markers on a tray to illustrate GoodSense marketing strategy using co-design

Marketing strategy – the power of thinking Marketing strategy. It’s the clear approach that will direct your marketing plan, the way a film Director will shape the path and colour of a movie. Most marketing is tactics, all the things done. Think of these as what a movie Producer would organise; all the practical components …

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Marketing’s culpability and extreme-consumerism

CONSUMER TRENDS IN SUSTAINABILITY SUSTAINABILITY UNCATEGORISED

Consumerism - Photograph of mural on shopping mall wall with the text Born to Shop and fraphics of stars, flowers and circles in flouro bright colours on a black background

On reducing humans to ‘consumers’ and why it needs to stop.  When I talk about the marketing industry I’ve been part of for over 30 years, I describe it as “a powerful sector that makes us feel bad about ourselves, so we buy stuff we don’t need that lasts 5 minutes, by design, and ends …

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