Kath Dewar - MD at GoodSense

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Ethical marketing sharing and learning Q4 2024

CLIENT WORK GOODSENSE NEWS SUSTAINABILITY

Our ethical marketing and science communications work at GoodSense is always evolving. As a team we aim for ‘ako’ – in which we learn together, along with those we teach – in all our work.

Written by:Kath Dewar

6 Comments (0) / 22 January 2025 /

Science communication channels – Plugged in to all your choices?

CLIENT WORK GOODSENSE NEWS SCIENCE COMMS SOCIAL AND ENVIRONMENTAL ETHICS SUSTAINABILITY

During seven years of science communication work across five of the National Science Challenges in Aotearoa, and in our other science communication work with clients, we used a wide range of communication channels.

Written by:Kath Dewar

6 Comments (0) / 25 November 2024 /

Let’s share stuff and do good

CLIENT WORK CONSUMER TRENDS IN SUSTAINABILITY GOODSENSE NEWS SOCIAL AND ENVIRONMENTAL ETHICS SUSTAINABILITY TIPS AND HOW TOS

Little Big Shed is the brand-new online platform to help people share stuff and do good.

Written by:Kath Dewar

6 Comments (0) / 25 September 2024 /

Guest blog: 5 Must-Read Books for Change Makers

CONSUMER TRENDS IN SUSTAINABILITY ETHICAL MARKETING GREEN MARKETING MARKETING EFFECTIVENESS MARKETING TRENDS MESSAGING SOCIAL AND ENVIRONMENTAL ETHICS TIPS AND HOW TOS

Tackling a wicked problem, a problem with no single perfect solution, like sustainability issues is no easy quest.

Written by:Kath Dewar

5 Comments (0) / 16 July 2024 /

Digital downgrading – are your customers flipping out?

DIGITAL MARKETING MARKETING EFFECTIVENESS MARKETING SOFTWARE AND TECHNOLOGY MARKETING TRENDS SOCIAL AND ENVIRONMENTAL ETHICS

What will it mean for your marketing if the trend away from smart phones to basic flip ‘feature’ phones and other dumb phones continues?

Written by:Kath Dewar

6 Comments (0) / 9 July 2024 /

Target Audience Focus

MARKETING EFFECTIVENESS TIPS AND HOW TOS

Focus on your target audience for marketing and communications success. Free tool

Written by:Kath Dewar

3 Comments (0) / 29 May 2024 /

Kia kaha te reo Māori!

ETHICAL MARKETING MARKETING TRENDS SOCIAL AND ENVIRONMENTAL ETHICS

Here’s what we say when clients who don’t whakapapa Māori ask us about using te reo, based on our learnings from those wiser than us.

Written by:Kath Dewar

2 Comments (0) / 9 February 2024 /

Social impact – Sunday spotlights Woven Earth

CLIENT WORK MARKETING SOFTWARE AND TECHNOLOGY

Sunday magazine features Woven Earth’s support for families harmed by domestic violence

Written by:Kath Dewar

2 Comments (0) / 27 November 2023 /

How ethical are your social media choices?

CONTENT MARKETING DIGITAL MARKETING ETHICAL MARKETING MARKETING SOFTWARE AND TECHNOLOGY MARKETING TRENDS SOCIAL AND ENVIRONMENTAL ETHICS

Does the ethical approach of the social media channels you use for communications and marketing reflect your values?

Written by:Kath Dewar

2 Comments (0) / 22 November 2023 /

Content writing for impact reports. What works?

CLIENT WORK CONTENT MARKETING MARKETING SOFTWARE AND TECHNOLOGY SOCIAL AND ENVIRONMENTAL ETHICS

Insights from the creation of two different impact reports we’ve written for clients.

Written by:Kath Dewar

2 Comments (0) / 30 May 2023 /