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Press Release: Audi’s donuts on beaches ad pulled following GoodSense complaint

ADVERTISING CONSUMER TRENDS IN SUSTAINABILITY ETHICAL MARKETING GOODSENSE NEWS MARKETING TRENDS SOCIAL AND ENVIRONMENTAL ETHICS SUSTAINABILITY

Audi New Zealand has pulled adverts showing their logo carved in the sand of wild beaches, as if drawn by driving donuts, after a complaint by GoodSense ethical marketing.

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Prime time alert on greenwash – The Project tells the public what to watch for

ADVERTISING CONSUMER TRENDS IN SUSTAINABILITY ETHICAL MARKETING GOODSENSE NEWS GREEN MARKETING GREENWASH MARKETING EFFECTIVENESS SOCIAL AND ENVIRONMENTAL ETHICS TIPS AND HOW TOS

When Ana Samways invited us to talk greenwash with The Project team we were delighted to help this critical sustainable marketing issue get good prime time coverage. We think The Project team did a brilliant job covering the issues and giving examples to the public.

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The cat on the three legged stool – tell your story in an ad-blocked world.

CLIENT WORK CONTENT MARKETING MARKETING EFFECTIVENESS MESSAGING TIPS AND HOW TOS

Marketing Communications model by GoodSense showing a sketch of a cat on a stool

Humans are hard-wired to respond to stories. We respond emotionally and, given the chance, we’ll respond physically too – with applause, gasps, questions or maybe a reciprocal story of our own…

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Onwardly – New Case Study

CLIENT WORK MARKETING EFFECTIVENESS MARKETING SOFTWARE AND TECHNOLOGY

phil-howie-onwardly

At GoodSense we were able to develop a brand strategy, key messaging, and a marketing communications plan for the successful pre-launch and go-live of Onwardly. Plus, coach Phil on how to run effective email campaigns, manage blog and LinkedIn activity, and ways to engage with journalists.

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Don’t greenwash – you’ll make yourselves look like idiots

GREENWASH

Our founder Kath Dewar on this and more in Radio NZ interview on greenwash and what makes for good marketing of sustainability.

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Hooray for Kate Jamieson!

GOODSENSE NEWS

Even in the spatial and temporal distortions of lockdown, the universe can sometimes deliver tāonga to us.  The universe gifted GoodSense a treasure this past winter in the talented comet that is Kate Jamieson.  An experienced all-round marketer, Kate decided a good while ago she would only use her talents for good, and joined our …

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The Kitchen Project

CONTENT MARKETING GOODSENSE NEWS MARKETING EFFECTIVENESS MESSAGING REGIONAL BUSINESS PARTNER NETWORK TIPS AND HOW TOS

The Kitchen Project is a collaboration between ATEED, Panuku Development Auckland and Healthy Families.

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Sharing the Goodness

CLIENT WORK CONTENT MARKETING MARKETING EFFECTIVENESS MESSAGING TIPS AND HOW TOS

GoodSenser Kylie Bailey will be a key speaker at the upcoming NZ Social Media Forum in July 2018.

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I name you…

CLIENT WORK CONTENT MARKETING GOODSENSE NEWS MARKETING EFFECTIVENESS MESSAGING TIPS AND HOW TOS

Names have power. Through the mythology of many cultures, knowing the true name of someone, or something, gives us power over it – a power to know it. 

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The Future of Food is more mindful

CLIENT WORK CONSUMER TRENDS IN SUSTAINABILITY GOODSENSE NEWS GREEN MARKETING MARKETING EFFECTIVENESS SOCIAL AND ENVIRONMENTAL ETHICS SUSTAINABILITY

The NZ Institute of Directors has made sustainability a priority for governance, the new NZX Governance Code now requires environmental and social risks to be disclosed and the political landscape has significantly changed.

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