MARKETING SOFTWARE AND TECHNOLOGY Archives - Page 2 of 2

GoodSense gets in behind NZ Software

GOODSENSE NEWS MARKETING SOFTWARE AND TECHNOLOGY

We’re stoked to announce GoodSense co-owner and Director Jo Patterson has been appointed to the executive Board of the NZ Software Association. GoodSense is passionate about tech companies and their potential in New Zealand. We’re excited by some of the great innovations we’re discovering through Jo’s involvement with the Board. December 2015.

GoodSense top 5 tech marketing picks

MARKETING EFFECTIVENESS MARKETING SOFTWARE AND TECHNOLOGY

For IT and services companies, where the product is intangible, the promotion has to carry a heavy load. So Jo and Kath put their heads together to share five of favourite ‘how to’s for marketing intangible products and services. How many of these are you using?

Its been 14 years and they’re still not talking

DIGITAL MARKETING MARKETING EFFECTIVENESS MARKETING SOFTWARE AND TECHNOLOGY MARKETING TRENDS

I recently got a dizzying flashback to the days when digital marketing was all emails, databases, banner ads and, if you were lucky, websites that actually let users DO something. The flashback was caused by Steve Hart’s interview with IDC group vice-president, Rich Vancil, in the Weekend Herald. Vancil was visiting NZ from the US to …