sustainability
Tag Archive

Marketing sustainability without greenwash

GREEN MARKETING GREENWASH MARKETING EFFECTIVENESS MESSAGING

Define a brand that soars without getting burned In May 2017, Kath Dewar ran a members-only webinar for the Sustainable Business Network on how to define a brand that soars without getting burned. In the webinar she discussed the key steps to build your brand and the sustainability benefits in an inspiring and authentic way. Effective messages reach …

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Looking good – and doing the sales

CLIENT WORK

Our clients Energy TS – now CarbonEES – showcased their powerful software for reducing energy and CO2 at the new Facilities Integrate expo on 15th – 16th October. We loved helping the team show off the product with new messaging focussed on the target audience, a new display, video and sales collateral. “Thanks Kath, Caroline …

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Plastic collectibles

ADVERTISING GOODSENSE NEWS GREEN MARKETING MARKETING EFFECTIVENESS MESSAGING SOCIAL AND ENVIRONMENTAL ETHICS SUSTAINABILITY

Advertising to children turns a corner.

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Idealog

SOCIAL AND ENVIRONMENTAL ETHICS SUSTAINABILITY

Image of umbrellas

On the 6th of August, Idealog published a piece on Corporate Responsibility. It focused on the motivation that is driving companies to be involved in socially responsible activities. Kath Dewar was quoted in this article saying, “There certainly is a global trend towards more strategic decisions around corporate social responsibility and sponsorship arrangements, and how …

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