ETHICAL MARKETING Archives

Guest blog: 5 Must-Read Books for Change Makers

CONSUMER TRENDS IN SUSTAINABILITY ETHICAL MARKETING GREEN MARKETING MARKETING EFFECTIVENESS MARKETING TRENDS MESSAGING SOCIAL AND ENVIRONMENTAL ETHICS TIPS AND HOW TOS

Tackling a wicked problem, a problem with no single perfect solution, like sustainability issues is no easy quest.

Written by:Kath Dewar

5 Comments (0) / 16 July 2024 /

Guest blog: Why do I use my pronouns, and you might too?

DIGITAL MARKETING ETHICAL MARKETING MARKETING EFFECTIVENESS MESSAGING SOCIAL AND ENVIRONMENTAL ETHICS TIPS AND HOW TOS

As communicators and marketers, we must be always conscious that our communication is robust and inclusive.

Written by:GoodSense Team

5 Comments (0) / 17 June 2024 /

Kia kaha te reo Māori!

ETHICAL MARKETING MARKETING TRENDS SOCIAL AND ENVIRONMENTAL ETHICS

Here’s what we say when clients who don’t whakapapa Māori ask us about using te reo, based on our learnings from those wiser than us.

Written by:Kath Dewar

2 Comments (0) / 9 February 2024 /

How ethical are your social media choices?

CONTENT MARKETING DIGITAL MARKETING ETHICAL MARKETING MARKETING SOFTWARE AND TECHNOLOGY MARKETING TRENDS SOCIAL AND ENVIRONMENTAL ETHICS

Does the ethical approach of the social media channels you use for communications and marketing reflect your values?

Written by:Kath Dewar

2 Comments (0) / 22 November 2023 /

Stuff report – climate business action incl GoodSense

ETHICAL MARKETING GOODSENSE NEWS SUSTAINABILITY

Interview with the Sustainable Business Council, The University of Otago and GoodSense.

Written by:GoodSense Team

1 Comments (0) / 29 May 2023 /

Growing a B Corp sustainability supply chain – GoodSense ethical marketing

ETHICAL MARKETING GOODSENSE NEWS SUSTAINABILITY

Image shows a daisy chain on a grey wood background to illustrate GoodSense as part of a B Corp supply chain

It was exciting to find that within our first six months of being a Certified B Corporation ( B Corp ), GoodSense was a link in a sustainability supply chain. As a marketing company, we’d both bought services from a fellow B Corporation and been chosen by a B Corp.

Written by:Kath Dewar

1 Comments (0) / 4 April 2023 /

GSBS2023: Strategic Importance to Business of Marketing Sustainability by Katherine Dewar

ETHICAL MARKETING GOODSENSE NEWS GREEN MARKETING MARKETING EFFECTIVENESS SOCIAL AND ENVIRONMENTAL ETHICS SUSTAINABILITY

On 10th February, as the cyclone veered closer, Katherine contributed to the Global Sustainable Business Summit,

Written by:Kath Dewar

3 Comments (0) / 17 February 2023 /

Marketing sustainability insights – period undies

ETHICAL MARKETING GREEN MARKETING GREENWASH MARKETING EFFECTIVENESS SOCIAL AND ENVIRONMENTAL ETHICS SUSTAINABILITY

Period undies brand Thinx has announced a US$5m settlement to customers. The case has important lessons for all brands making environmental claims.

Written by:Kath Dewar

4 Comments (0) / 9 February 2023 /

B Corp Certified – GoodSense ethical marketing

ETHICAL MARKETING GOODSENSE NEWS MARKETING EFFECTIVENESS SOCIAL AND ENVIRONMENTAL ETHICS SUSTAINABILITY

GoodSense ethical marketing is now officially good! As a Certified B Corporation, we’re accredited for social and environmental performance, accountability and transparency.

Written by:Kath Dewar

3 Comments (0) / 24 August 2022 /

Press Release: Audi’s donuts on beaches ad pulled following GoodSense complaint

ADVERTISING CONSUMER TRENDS IN SUSTAINABILITY ETHICAL MARKETING GOODSENSE NEWS MARKETING TRENDS SOCIAL AND ENVIRONMENTAL ETHICS SUSTAINABILITY

Audi New Zealand has pulled adverts showing their logo carved in the sand of wild beaches, as if drawn by driving donuts, after a complaint by GoodSense ethical marketing.

Written by:Kath Dewar

3 Comments (5) / 16 March 2022 /