SUSTAINABILITY

Comms Declare – GoodSense is first in Aotearoa – who’s next?

GOODSENSE NEWS SOCIAL AND ENVIRONMENTAL ETHICS SUSTAINABILITY

When Comms Declare told us they were now inviting people in marketing and communications in Aotearoa it was easy for us to decide to Declare ourselves for the climate.

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Let’s share stuff and do good

CLIENT WORK CONSUMER TRENDS IN SUSTAINABILITY GOODSENSE NEWS SOCIAL AND ENVIRONMENTAL ETHICS SUSTAINABILITY TIPS AND HOW TOS

Little Big Shed is the brand-new online platform to help people share stuff and do good.

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Guest blog: The Hungry Caterpillar, My Carbon Footprint and Using Data for Good

MARKETING EFFECTIVENESS PRIVACY SOCIAL AND ENVIRONMENTAL ETHICS SUSTAINABILITY

A story about ethical data use and how privacy can support ESG goals.

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Stuff  report – climate business action incl GoodSense

ETHICAL MARKETING GOODSENSE NEWS SUSTAINABILITY

Interview with the Sustainable Business Council, The University of Otago and GoodSense.

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Growing a B Corp sustainability supply chain – GoodSense ethical marketing

ETHICAL MARKETING GOODSENSE NEWS SUSTAINABILITY

Image shows a daisy chain on a grey wood background to illustrate GoodSense as part of a B Corp supply chain

It was exciting to find that within our first six months of being a Certified B Corporation ( B Corp ), GoodSense was a link in a sustainability supply chain.  As a marketing company, we’d both bought services from a fellow B Corporation and been chosen by a B Corp.

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GSBS2023: Strategic Importance to Business of Marketing Sustainability by Katherine Dewar

ETHICAL MARKETING GOODSENSE NEWS GREEN MARKETING MARKETING EFFECTIVENESS SOCIAL AND ENVIRONMENTAL ETHICS SUSTAINABILITY

On 10th February, as the cyclone veered closer, Katherine contributed to the Global Sustainable Business Summit,

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Marketing sustainability insights – period undies

ETHICAL MARKETING GREEN MARKETING GREENWASH MARKETING EFFECTIVENESS SOCIAL AND ENVIRONMENTAL ETHICS SUSTAINABILITY

Period undies brand Thinx has announced a US$5m settlement to customers. The case has important lessons for all brands making environmental claims.

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B Corp Certified – GoodSense ethical marketing

ETHICAL MARKETING GOODSENSE NEWS MARKETING EFFECTIVENESS SOCIAL AND ENVIRONMENTAL ETHICS SUSTAINABILITY

GoodSense ethical marketing is now officially good! As a Certified B Corporation, we’re accredited for social and environmental performance, accountability and transparency.

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Press Release: Audi’s donuts on beaches ad pulled following GoodSense complaint

ADVERTISING CONSUMER TRENDS IN SUSTAINABILITY ETHICAL MARKETING GOODSENSE NEWS MARKETING TRENDS SOCIAL AND ENVIRONMENTAL ETHICS SUSTAINABILITY

Audi New Zealand has pulled adverts showing their logo carved in the sand of wild beaches, as if drawn by driving donuts, after a complaint by GoodSense ethical marketing.

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Five Great Examples of Sustainability Marketing

SUSTAINABILITY

Allanah Robinson, a GoodSense marketing expert, shares take-home messages for great sustainability marketing from five international brands getting it right. Read on to find out more and consider what could work for your organisation.

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