UNCATEGORISED Archives

Prove it! Why certify? – and our 5 how-to hacks

CONSUMER TRENDS IN SUSTAINABILITY ETHICAL MARKETING UNCATEGORISED

Getting certified by a reputable third party makes it easier for potential buyers to trust you. The right sustainability certification can help you stand out in a crowded market and overcome any skepticism about ‘greenwash’.

Written by:Kath Dewar

Like Comments (0) / 16 July 2021 /

A new future, defined by more ethical consumer decision making

UNCATEGORISED

Kiwi’s have, through Covid-19, “dipped our toes into a new future, defined by more ethical consumer decision making,” said Mike Burrell, executive director at the Sustainable Business Council, of the research insights.

Written by:Kath Dewar

Like Comments (0) / 15 July 2021 /

Are you careful enough for the new NZ law?

MARKETING TRENDS UNCATEGORISED

In 2020, the New Zealand Government updated the Privacy law that applies to all organisations operating in Aotearoa. Under the updated law, organisations must not destroy personal information if someone asks for information held about them.

Written by:Kath Dewar

Like Comments (0) / 10 February 2021 /

5 lessons academics can teach us about CSR communications

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Ariane Far got in touch with me last year from lockdown at University in Leeds, UK, where I studied. With an impressive track-record in sustainability actions and studies, Ariane impressed me with her drive for building a career in communicating for good and we enjoyed a great zoom-call exchange of ideas. Ariane has shared these …

Written by:Kath Dewar

Like Comments (0) / 10 February 2021 /

Positive changes to come from COVID-19

MARKETING TRENDS UNCATEGORISED

As Aotearoa settles back into a post-lockdown ‘normal’, in our self-isolating bubble, apart from the world, we have a unique opportunity to reflect. Jo and I did some of this in a recent meeting with our accountant, who nudged me to share our observations.

Written by:Kath Dewar

2 Comments (0) / 21 July 2020 /

Plastic free pioneers!

ETHICAL MARKETING GREEN MARKETING UNCATEGORISED

Ground breaking organisations are responding to New Zealanders growing call for businesses to help them go plastic-free. At GoodSense we’ve been stoked to begin work with two such plastic-free pioneers this year – and to see one of our clients who was new in 2019 go from strength to strength.

Written by:Kath Dewar

Like Comments (0) / 20 July 2020 /

What the New Zealand Climate Act means for marketing

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To celebrate the new Zero Carbon Act, here’s a flourish of five examples of marketing for a lower-carbon future.

Written by:Kath Dewar

1 Comments (0) / 14 January 2020 /

UNCATEGORISED

Prove it! Why certify? – and our 5 how-to hacks

A new future, defined by more ethical consumer decision making

Are you careful enough for the new NZ law?

5 lessons academics can teach us about CSR communications

Positive changes to come from COVID-19

Plastic free pioneers!

What the New Zealand Climate Act means for marketing

Comms Declare – GoodSense is first in Aotearoa – who’s next?

Let’s share stuff and do good

Guest blog: 5 Must-Read Books for Change Makers

Digital downgrading – are your customers flipping out?

Guest blog: Why do I use my pronouns, and you might...

Target Audience Focus

Sustainable Marketing – The evidence is in & now marketers can...

New World turn over new leaf in collectibles

GSBS2023: Strategic Importance to Business of Marketing Sustainability by Katherine Dewar

The cat on the three legged stool – tell your story...

B Corp Certified – GoodSense ethical marketing

Marketing sustainability insights – period undies

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