sustainable marketing
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Comms Declare – GoodSense is first in Aotearoa – who’s next?

GOODSENSE NEWS SOCIAL AND ENVIRONMENTAL ETHICS SUSTAINABILITY

When Comms Declare told us they were now inviting people in marketing and communications in Aotearoa it was easy for us to decide to Declare ourselves for the climate.

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Let’s share stuff and do good

CLIENT WORK CONSUMER TRENDS IN SUSTAINABILITY GOODSENSE NEWS SOCIAL AND ENVIRONMENTAL ETHICS SUSTAINABILITY TIPS AND HOW TOS

Little Big Shed is the brand-new online platform to help people share stuff and do good.

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Guest blog: 5 Must-Read Books for Change Makers

CONSUMER TRENDS IN SUSTAINABILITY ETHICAL MARKETING GREEN MARKETING MARKETING EFFECTIVENESS MARKETING TRENDS MESSAGING SOCIAL AND ENVIRONMENTAL ETHICS TIPS AND HOW TOS

Tackling a wicked problem, a problem with no single perfect solution, like sustainability issues is no easy quest. 

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Social impact – Sunday spotlights Woven Earth

CLIENT WORK MARKETING SOFTWARE AND TECHNOLOGY

Sunday magazine features Woven Earth’s support for families harmed by domestic violence

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How ethical are your social media choices?

CONTENT MARKETING DIGITAL MARKETING ETHICAL MARKETING MARKETING SOFTWARE AND TECHNOLOGY MARKETING TRENDS SOCIAL AND ENVIRONMENTAL ETHICS

Does the ethical approach of the social media channels you use for communications and marketing reflect your values?

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Content writing for impact reports. What works?

CLIENT WORK CONTENT MARKETING MARKETING SOFTWARE AND TECHNOLOGY SOCIAL AND ENVIRONMENTAL ETHICS

Insights from the creation of two different impact reports we’ve written for clients.

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Stuff  report – climate business action incl GoodSense

ETHICAL MARKETING GOODSENSE NEWS SUSTAINABILITY

Interview with the Sustainable Business Council, The University of Otago and GoodSense.

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Growing a B Corp sustainability supply chain – GoodSense ethical marketing

ETHICAL MARKETING GOODSENSE NEWS SUSTAINABILITY

Image shows a daisy chain on a grey wood background to illustrate GoodSense as part of a B Corp supply chain

It was exciting to find that within our first six months of being a Certified B Corporation ( B Corp ), GoodSense was a link in a sustainability supply chain.  As a marketing company, we’d both bought services from a fellow B Corporation and been chosen by a B Corp.

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GSBS2023: Strategic Importance to Business of Marketing Sustainability by Katherine Dewar

ETHICAL MARKETING GOODSENSE NEWS GREEN MARKETING MARKETING EFFECTIVENESS SOCIAL AND ENVIRONMENTAL ETHICS SUSTAINABILITY

On 10th February, as the cyclone veered closer, Katherine contributed to the Global Sustainable Business Summit,

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Marketing sustainability insights – period undies

ETHICAL MARKETING GREEN MARKETING GREENWASH MARKETING EFFECTIVENESS SOCIAL AND ENVIRONMENTAL ETHICS SUSTAINABILITY

Period undies brand Thinx has announced a US$5m settlement to customers. The case has important lessons for all brands making environmental claims.

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