World’s First Kids’ Bikes Made From Recycled Plastic Bottles Challenges The Global Toy Sector

CLIENT WORK GREEN MARKETING SUSTAINABILITY

CLIENT WORK, GREEN MARKETING, SUSTAINABILITY World’s First Kids’ Bikes Made From Recycled Plastic Bottles Challenges The Global Toy Sector

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An award-winning New Zealand toy innovator sets a new standard in manufacture from waste plastic bottles and carpet.

The world’s first kids’ bikes to be made from recycled plastic bottles, each of the new RE2 Wishbone Bikes recycles 200 plastic bottles and diverts 3kg of waste carpet from landfill.

“Our bikes save single-use plastic from waste, are better for our climate than steel, and make it easier to get children cycling earlier,” says Wishbone Design Studio founder Jennifer McIver. “Waste less and play more is our motto!”

Available this month in high-quality baby, toy and bike stores around the world, including wishbonedesign.com, the ultimate eco-friendly kids’ Christmas gift is a bike that is made to be repaired, sturdy for years (so it can be reused and reused again) and then at the end of its useful life, it is reprocessed. Wishbone will even welcome back end-of-life bikes from customers.

“We wanted to make sure we could build a bike that is made to be repaired, sturdy for years (so it can be reused and reused again) and then at the end of its useful life, we’ve made the commitment to our customers that we’ll welcome the bikes back for reprocessing,”

explains Jennifer, who co-founded the toy company with her partner Richard Latham in 2008.

Already well-respected globally for their wooden children’s bikes, the recycled plastic bottle bikes are yet another innovative step up for this family-owned business dedicated to making better children’s toys.

Their latest product development is part of the NZ government’s Gen Less initiative on carbon dioxide reduction and, together, the couple are on a passionate mission to disrupt the global toy industry.

The Wishbone Bike RE2 is a challenge to the sector, which sold USD20 billion worth of toys in 2017 with an estimated 90% made of plastic.

“This is not acceptable, and the status quo has to change,” says Jennifer. “We have worked hard to innovate from our corner of the world to set a new global standard in manufacture from waste plastic bottles, carpet and end-of-life disposal. We are showing these big companies what is possible.”

The Wishbone RE2 bike is designed to introduce children as young as 12 months to the joys of cycling using an award-winning design that requires only a few materials, processes and components to manufacture, and therefore uses much less energy.

Red Wishbone Bike

RRP: NZ$319

Buy from www.wishbonedesign.com or your local quality toy, baby or bike shop.

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