CONSUMER TRENDS IN SUSTAINABILITY Archives - Page 3 of 3

Say it like it is – our 3 golden rules

CONSUMER TRENDS IN SUSTAINABILITY ETHICAL MARKETING GOODSENSE NEWS MESSAGING

Kath Dewar speaking at Fit for the Future conference, 2013

Since 2013’s Fit for the Future conference, we’ve been championing the power of being outspoken.
Here’s two recent examples followed by our 3 golden rules:

Written by:Kath Dewar

Like Comments (0) / 11 January 2016 /

Are pester power collectibles crossing the line?

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Image of child with New World Little Shop Collectibles

The resurgence of plastic collectables from supermarkets and other retailers is prompting further parental concern and raising issues about the ethics of ‘pester power’ – marketing through children. Dominion Post reporter, Jessy Edwards, interviewed GoodSense MD Kath Dewar in August 2015 for this piece on the latest wave of schemes and the issues they raise. …

Written by:Kath Dewar

Like Comments (0) / 28 August 2015 /

Make your marketing sing – Project NZ 2015

ADVERTISING CONSUMER TRENDS IN SUSTAINABILITY GREEN MARKETING GREENWASH MARKETING EFFECTIVENESS MESSAGING

GoodSense marketing workshop Project NZ 2015

Make your sustainability story sing with GoodSense advice

Written by:Kath Dewar

Like Comments (0) / 28 August 2015 /

Burger King pulls toys from kids meal

CONSUMER TRENDS IN SUSTAINABILITY ETHICAL MARKETING SOCIAL AND ENVIRONMENTAL ETHICS

Burger King has become the first burger chain in New Zealand to not only cut toys from its kids’ meal options but also to have stopped television advertising of its kids’ meals. “An issue has emerged around the wastefulness, diet-related and social concerns of using plastic kids’ toys for retail promotions, so it’s an opportunity …

Written by:Kath Dewar

1 Comments (0) / 17 April 2015 /

Online Sustainable Marketing course

CONSUMER TRENDS IN SUSTAINABILITY CONTENT MARKETING GREEN MARKETING GREENWASH SUSTAINABLE MARKETING COURSE

The NZ Marketing Association, the Sustainable Business Network and GoodSense Learning are launching what is thought to be the world’s first online professional course in Sustainable Marketing. The course will train marketers how to adapt to the growing consumer and commercial concerns about sustainability, how to avoid the dreaded ‘greenwash’ and lead their brands to …

Written by:Kath Dewar

Like Comments (0) / 27 January 2015 /

Scrubbing up grubby brands and clean slate competition

CONSUMER TRENDS IN SUSTAINABILITY SOCIAL AND ENVIRONMENTAL ETHICS

At June’s Executive Marketing breakfast, innovation maestro, Stefan Preston showcased US brand Method as an exemplar of building market share through radical new thinking. As well as significant innovation in packaging, distribution deals and promotional personality for household cleaning category, Method targeted their ‘natural ingredients’ products to meet significant LOHAS segment’s needs. The company has built sales …

Written by:Kath Dewar

Like Comments (0) / 30 July 2014 /