MARKETING TRENDS Archives

Guest blog: 5 Must-Read Books for Change Makers

CONSUMER TRENDS IN SUSTAINABILITY ETHICAL MARKETING GREEN MARKETING MARKETING EFFECTIVENESS MARKETING TRENDS MESSAGING SOCIAL AND ENVIRONMENTAL ETHICS TIPS AND HOW TOS

Tackling a wicked problem, a problem with no single perfect solution, like sustainability issues is no easy quest.

Written by:Kath Dewar

5 Comments (0) / 16 July 2024 /

Digital downgrading – are your customers flipping out?

DIGITAL MARKETING MARKETING EFFECTIVENESS MARKETING SOFTWARE AND TECHNOLOGY MARKETING TRENDS SOCIAL AND ENVIRONMENTAL ETHICS

What will it mean for your marketing if the trend away from smart phones to basic flip ‘feature’ phones and other dumb phones continues?

Written by:Kath Dewar

6 Comments (0) / 9 July 2024 /

Kia kaha te reo Māori!

ETHICAL MARKETING MARKETING TRENDS SOCIAL AND ENVIRONMENTAL ETHICS

Here’s what we say when clients who don’t whakapapa Māori ask us about using te reo, based on our learnings from those wiser than us.

Written by:Kath Dewar

2 Comments (0) / 9 February 2024 /

How ethical are your social media choices?

CONTENT MARKETING DIGITAL MARKETING ETHICAL MARKETING MARKETING SOFTWARE AND TECHNOLOGY MARKETING TRENDS SOCIAL AND ENVIRONMENTAL ETHICS

Does the ethical approach of the social media channels you use for communications and marketing reflect your values?

Written by:Kath Dewar

2 Comments (0) / 22 November 2023 /

Choose your marketing channels! What media mix is right for your marketing?

ADVERTISING CONTENT MARKETING DIGITAL MARKETING MARKETING EFFECTIVENESS MARKETING SOFTWARE AND TECHNOLOGY MARKETING TRENDS WEBSITE MARKETING

Choose your marketing channels! What media mix is right for your marketing?

Written by:Kath Dewar

4 Comments (0) / 7 July 2022 /

Press Release: Audi’s donuts on beaches ad pulled following GoodSense complaint

ADVERTISING CONSUMER TRENDS IN SUSTAINABILITY ETHICAL MARKETING GOODSENSE NEWS MARKETING TRENDS SOCIAL AND ENVIRONMENTAL ETHICS SUSTAINABILITY

Audi New Zealand has pulled adverts showing their logo carved in the sand of wild beaches, as if drawn by driving donuts, after a complaint by GoodSense ethical marketing.

Written by:Kath Dewar

3 Comments (5) / 16 March 2022 /

Are you careful enough for the new NZ law?

MARKETING TRENDS UNCATEGORISED

In 2020, the New Zealand Government updated the Privacy law that applies to all organisations operating in Aotearoa. Under the updated law, organisations must not destroy personal information if someone asks for information held about them.

Written by:Kath Dewar

Like Comments (0) / 10 February 2021 /

Why building the tourism sector back better must back truly local

GOODSENSE NEWS MARKETING TRENDS

This interesting article in Stuff today on tourism operator feedback about the way the Government’s $17m transition fund for is being utilised and distributed sparked much discussion amongst the GoodSense team. So much, in fact, we felt compelled to respond in this article.

Written by:Kath Dewar

Like Comments (0) / 23 July 2020 /

Positive changes to come from COVID-19

MARKETING TRENDS UNCATEGORISED

As Aotearoa settles back into a post-lockdown ‘normal’, in our self-isolating bubble, apart from the world, we have a unique opportunity to reflect. Jo and I did some of this in a recent meeting with our accountant, who nudged me to share our observations.

Written by:Kath Dewar

2 Comments (0) / 21 July 2020 /

Video conferencing – Hand signals help!

GREEN MARKETING MARKETING TRENDS SUSTAINABILITY

Video conferencing with hand signals post image showing signals for agreement and applause

We’re now using hand signals to run our marketing strategy workshops using video conferencing. Here’s how >

Written by:Kath Dewar

1 Comments (0) / 17 April 2020 /