MARKETING TRENDS Archives - Page 2 of 2

GoodSense brand differentiation – ethical marketing workshops 2019

CONSUMER TRENDS IN SUSTAINABILITY ETHICAL MARKETING MARKETING EFFECTIVENESS MARKETING TRENDS MESSAGING SUSTAINABILITY

Brand differentiation – helping positive business and social enterprise stand out – marketing workshop with GoodSense, the Ākina Foundation and the Sustainable Business Network.

Written by:Kath Dewar

1 Comments (0) / 11 September 2019 /

Marketing workshop – collaborative process – te kupu Māori ako

ADVERTISING CONSUMER TRENDS IN SUSTAINABILITY ETHICAL MARKETING MARKETING EFFECTIVENESS MARKETING TRENDS MESSAGING SOCIAL AND ENVIRONMENTAL ETHICS SUSTAINABILITY

GoodSense marketing workshop – messaging June 2018 – collaborative mahi with The Ākina Foundatinon and The Sustainable Business Network

Collaborative marketing workshops for sustainable business and social entrepreneurs drawing on te ao Māori principle of āko

Written by:Kath Dewar

1 Comments (0) / 9 September 2019 /

It’s a less meaty new year

CONSUMER TRENDS IN SUSTAINABILITY GOODSENSE NEWS MARKETING TRENDS SOCIAL AND ENVIRONMENTAL ETHICS SUSTAINABILITY

Following animal-rights lobbying by me and my sister our family all went vegetarian when I was about 13. I ate meat for a couple of years at Uni at the end of the eighties, mainly as I was a lazy cook with limited easy, cheap veggie options on supermarket shelves.

Written by:Kath Dewar

2 Comments (1) / 25 February 2019 /

Go Live – Phone, camera, action!

DIGITAL MARKETING MARKETING SOFTWARE AND TECHNOLOGY MARKETING TRENDS TIPS AND HOW TOS

Over winter, I experimented with the live video feed functions in Facebook and Twitter. Both social media platforms now offer the ability to record video live on your phone and have it shared in real-time on your social pages. And it’s free. The videos stay available for later playback and you can set up to download to your device afterwards.

Written by:Kath Dewar

Like Comments (0) / 15 November 2016 /

Its been 14 years and they’re still not talking

DIGITAL MARKETING MARKETING EFFECTIVENESS MARKETING SOFTWARE AND TECHNOLOGY MARKETING TRENDS

I recently got a dizzying flashback to the days when digital marketing was all emails, databases, banner ads and, if you were lucky, websites that actually let users DO something. The flashback was caused by Steve Hart’s interview with IDC group vice-president, Rich Vancil, in the Weekend Herald. Vancil was visiting NZ from the US to …

Written by:Kath Dewar

Like Comments (0) / 23 July 2015 /