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SBN Awards

CLIENT WORK CONSUMER TRENDS IN SUSTAINABILITY GOODSENSE NEWS

GoodSense found ourselves at the heart of the most exciting sustainable business event of the year on 30th November.

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CIOs sorted at Summit

CLIENT WORK GOODSENSE NEWS MARKETING EFFECTIVENESS MARKETING SOFTWARE AND TECHNOLOGY

CIO Summit This is the first time Deptive participated at the CIO Summit. GoodSense helped them plan and develop marketing at the event to achieve their goal of generating qualified leads from CIO’s. We managed the wrap banner, the furniture & screens for the stand, plus this poster to promote a prize draw that was …

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Scaling the summit of content marketing

CONTENT MARKETING GOODSENSE NEWS GREEN MARKETING MARKETING EFFECTIVENESS

Ruby and the Blue Sky author Katherine Dewar

It’s now easier than ever to climb the content marketing peak of book self-publishing. Newly self-published author and GoodSense MD Kath Dewar shares her insights into the key stages and decisions here >

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Looking good – and doing the sales

CLIENT WORK

Our clients Energy TS – now CarbonEES – showcased their powerful software for reducing energy and CO2 at the new Facilities Integrate expo on 15th – 16th October. We loved helping the team show off the product with new messaging focussed on the target audience, a new display, video and sales collateral. “Thanks Kath, Caroline …

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Plastic collectibles

ADVERTISING GOODSENSE NEWS GREEN MARKETING MARKETING EFFECTIVENESS MESSAGING SOCIAL AND ENVIRONMENTAL ETHICS SUSTAINABILITY

Advertising to children turns a corner.

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Are pester power collectibles crossing the line?

ADVERTISING CONSUMER TRENDS IN SUSTAINABILITY ETHICAL MARKETING GOODSENSE NEWS GREEN MARKETING

Image of child with New World Little Shop Collectibles

The resurgence of plastic collectables from supermarkets and other retailers is prompting further parental concern and raising issues about the ethics of ‘pester power’ – marketing through children. Dominion Post reporter, Jessy Edwards, interviewed GoodSense MD Kath Dewar in August 2015 for this piece on the latest wave of schemes and the issues they raise. …

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Its been 14 years and they’re still not talking

DIGITAL MARKETING MARKETING EFFECTIVENESS MARKETING SOFTWARE AND TECHNOLOGY MARKETING TRENDS

I recently got a dizzying flashback to the days when digital marketing was all emails, databases, banner ads and, if you were lucky, websites that actually let users DO something. The flashback was caused by Steve Hart’s interview with IDC group vice-president, Rich Vancil, in the Weekend Herald. Vancil was visiting NZ from the US to …

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Native Advertising

ADVERTISING GOODSENSE NEWS NATIVE ADVERTISING

What is ‘native’?

A new form of promotion has emerged in the last year or so, called Native Advertising. It is a way for brands to sponsor the creation of an editorial section of a website, newspaper or magazine. The brand gets associated with the content theme of the section, the editor gets to retain editorial freedom over content and the publisher gets a new revenue stream.

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Say it more effectively!

CLIENT WORK GOODSENSE NEWS MARKETING EFFECTIVENESS

The target of your communications probably doesn’t react to them the way you would. They might want more facts. They might want more background. They might want to hear more about the impact on people. Or they might want more bright colours and new ideas than you would. This applies if you’re pitching a sales …

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