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The cat on the three legged stool – telling your story in an ad-blocked world.

Client work Content marketing Marketing effectiveness Messaging Tips and how tos

Humans are hard-wired to respond to stories. We respond emotionally and, given the chance, we’ll respond physically too – with applause, gasps, questions or maybe a reciprocal story of our own…

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You have a new website – so now what?

Marketing effectiveness Tips and how tos Uncategorised Website marketing

Tips and priorities for new website marketing Your new website is stunning and as bright as fresh snow on a mountain range.  It took focused effort to make it happen, even with expert marketing help. But to get new customers zipping down its slopes, delivering returns from your website investment, there’s more work to be done. You …

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Are you using Other People’s Networks?

Marketing effectiveness

While it’s important – if demanding – for businesses to create their own online content, these stories can often just end up reaching the same people. The internet’s unquenchable thirst for new content creates exciting opportunities to access Other People’s Networks. Businesses with exciting stories or experience to share can often find online platforms that want to carry their stories. However the platforms rarely have budget to pay for content but if you can write it – or get help from someone who can (like us, hint hint!) then they can help you spread the word very effectively across their networks.

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