CLIENT WORK

The Future of Food is more mindful

CLIENT WORK CONSUMER TRENDS IN SUSTAINABILITY GOODSENSE NEWS GREEN MARKETING MARKETING EFFECTIVENESS SOCIAL AND ENVIRONMENTAL ETHICS SUSTAINABILITY

The NZ Institute of Directors has made sustainability a priority for governance, the new NZX Governance Code now requires environmental and social risks to be disclosed and the political landscape has significantly changed.

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Make 2018 the year to go green

CLIENT WORK CONSUMER TRENDS IN SUSTAINABILITY GOODSENSE NEWS GREEN MARKETING GREENWASH MARKETING EFFECTIVENESS SOCIAL AND ENVIRONMENTAL ETHICS SUSTAINABILITY

The NZ Institute of Directors has made sustainability a priority for governance, the new NZX Governance Code now requires environmental and social risks to be disclosed and the political landscape has significantly changed.

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SBN Awards

CLIENT WORK CONSUMER TRENDS IN SUSTAINABILITY GOODSENSE NEWS

GoodSense found ourselves at the heart of the most exciting sustainable business event of the year on 30th November.

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GoodSense marketing workshop a success

CLIENT WORK CONTENT MARKETING MARKETING EFFECTIVENESS MESSAGING TIPS AND HOW TOS

The Akina Foundation, in partnership with GoodSense, hosted a workshop on marketing for Social Enterprises on the 25th of October…

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CIOs sorted at Summit

CLIENT WORK GOODSENSE NEWS MARKETING EFFECTIVENESS MARKETING SOFTWARE AND TECHNOLOGY

CIO Summit This is the first time Deptive participated at the CIO Summit. GoodSense helped them plan and develop marketing at the event to achieve their goal of generating qualified leads from CIO’s. We managed the wrap banner, the furniture & screens for the stand, plus this poster to promote a prize draw that was …

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Food mags munch on dairy-free cheddar

CLIENT WORK CONSUMER TRENDS IN SUSTAINABILITY CONTENT MARKETING GOODSENSE NEWS MARKETING EFFECTIVENESS SOCIAL AND ENVIRONMENTAL ETHICS

Angel Food PR Update In April, Angel Food launched their cheddar alternative to supermarkets around New Zealand. GoodSense supported the launch with a PR campaign designed to build momentum, traction, credibility and achieve coverage for both the brand and the product. To create impact for launch, GoodSense designed a campaign that involved sending an initial …

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New look and messaging for STACK – online and off

CLIENT WORK GOODSENSE NEWS

STACK create workplace design brilliance for their clients.  I guess this means we shouldn’t have been surprised when the first manifestation of the updated brand we helped them create was new carpet for their own offices, modelled above by Poppy. Our marketing brief from STACK commercial interior specialists was to clarify and update their brand …

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Renewables in Ōtepoti – marketing climate action

CLIENT WORK GOODSENSE NEWS GREENWASH SUSTAINABILITY

Albatross (image credit: Tony Dunn)

Every business needs to be taking climate action and talking about it without greenwash. Marketing MD Kath Dewar discusses a recent Dunedin visit.

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Looking good – and doing the sales

CLIENT WORK

Our clients Energy TS – now CarbonEES – showcased their powerful software for reducing energy and CO2 at the new Facilities Integrate expo on 15th – 16th October. We loved helping the team show off the product with new messaging focussed on the target audience, a new display, video and sales collateral. “Thanks Kath, Caroline …

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Say it more effectively!

CLIENT WORK GOODSENSE NEWS MARKETING EFFECTIVENESS

The target of your communications probably doesn’t react to them the way you would. They might want more facts. They might want more background. They might want to hear more about the impact on people. Or they might want more bright colours and new ideas than you would. This applies if you’re pitching a sales …

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