DIGITAL MARKETING Archives

Digital downgrading – are your customers flipping out?

DIGITAL MARKETING MARKETING EFFECTIVENESS MARKETING SOFTWARE AND TECHNOLOGY MARKETING TRENDS SOCIAL AND ENVIRONMENTAL ETHICS

What will it mean for your marketing if the trend away from smart phones to basic flip ‘feature’ phones and other dumb phones continues?

Written by:Kath Dewar

6 Comments (0) / 9 July 2024 /

Guest blog: Why do I use my pronouns, and you might too?

DIGITAL MARKETING ETHICAL MARKETING MARKETING EFFECTIVENESS MESSAGING SOCIAL AND ENVIRONMENTAL ETHICS TIPS AND HOW TOS

As communicators and marketers, we must be always conscious that our communication is robust and inclusive.

Written by:GoodSense Team

5 Comments (0) / 17 June 2024 /

How ethical are your social media choices?

CONTENT MARKETING DIGITAL MARKETING ETHICAL MARKETING MARKETING SOFTWARE AND TECHNOLOGY MARKETING TRENDS SOCIAL AND ENVIRONMENTAL ETHICS

Does the ethical approach of the social media channels you use for communications and marketing reflect your values?

Written by:Kath Dewar

2 Comments (0) / 22 November 2023 /

Choose your marketing channels! What media mix is right for your marketing?

ADVERTISING CONTENT MARKETING DIGITAL MARKETING MARKETING EFFECTIVENESS MARKETING SOFTWARE AND TECHNOLOGY MARKETING TRENDS WEBSITE MARKETING

Choose your marketing channels! What media mix is right for your marketing?

Written by:Kath Dewar

4 Comments (0) / 7 July 2022 /

Making the most of LinkedIn

DIGITAL MARKETING MARKETING SOFTWARE AND TECHNOLOGY

Learn how to make the most your profile page as well as your company page on LinkedIn. Here you’ll see example profiles, best practices on growing connections, and keeping the company page updated.

Written by:Kath Dewar

Like Comments (1) / 20 July 2020 /

Video explainer – cloud technology client Catalyst Cloud

ADVERTISING CLIENT WORK CONTENT MARKETING DIGITAL MARKETING MESSAGING

Make video part of your content strategy – script writing and project management. See how this helped our client Catalyst Cloud up their content game.

Written by:Kath Dewar

1 Comments (0) / 11 September 2019 /

Setting the standard for marine conservation and tourism.

ADVERTISING CLIENT WORK DIGITAL MARKETING ETHICAL MARKETING GOODSENSE NEWS MARKETING EFFECTIVENESS REGIONAL BUSINESS PARTNER NETWORK SUSTAINABILITY

Find out how Auckland Tourism, Events & Economic Development (ATEED) helped the small family-run Auckland Whale & Dolphin Safari access capability funding to take its offering to the next level through training and expert tourism advice to become a leader in responsible tourism and conservation. Auckland Whale & Dolphin Safari describes Auckland Tourism, Events & Economic Development (ATEED) as being central to its growth.

Written by:Kath Dewar

1 Comments (0) / 6 March 2019 /

Go Live – Phone, camera, action!

DIGITAL MARKETING MARKETING SOFTWARE AND TECHNOLOGY MARKETING TRENDS TIPS AND HOW TOS

Over winter, I experimented with the live video feed functions in Facebook and Twitter. Both social media platforms now offer the ability to record video live on your phone and have it shared in real-time on your social pages. And it’s free. The videos stay available for later playback and you can set up to download to your device afterwards.

Written by:Kath Dewar

Like Comments (0) / 15 November 2016 /

Its been 14 years and they’re still not talking

DIGITAL MARKETING MARKETING EFFECTIVENESS MARKETING SOFTWARE AND TECHNOLOGY MARKETING TRENDS

I recently got a dizzying flashback to the days when digital marketing was all emails, databases, banner ads and, if you were lucky, websites that actually let users DO something. The flashback was caused by Steve Hart’s interview with IDC group vice-president, Rich Vancil, in the Weekend Herald. Vancil was visiting NZ from the US to …

Written by:Kath Dewar

Like Comments (0) / 23 July 2015 /