GOODSENSE NEWS

GoodSense gets in behind NZ Software

GOODSENSE NEWS MARKETING SOFTWARE AND TECHNOLOGY

We’re stoked to announce GoodSense co-owner and Director Jo Patterson has been appointed to the executive Board of the NZ Software Association.  GoodSense is passionate about tech companies and their potential in New Zealand. We’re excited by some of the great innovations we’re discovering through Jo’s involvement with the Board. December 2015.

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GoodSense speaks up, December 2015

GOODSENSE NEWS

We’ve been delighted to help the team at Tangible Media celebrate 10 years championing innovation in NZ business as part of their ‘Ten after ten’ interview series. You can read Kath’s interview here and how we helped champion getting diverse voices heard here.

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Plastic collectibles

ADVERTISING GOODSENSE NEWS GREEN MARKETING MARKETING EFFECTIVENESS MESSAGING SOCIAL AND ENVIRONMENTAL ETHICS SUSTAINABILITY

Advertising to children turns a corner.

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The Sustainable Business Network Conference, September 2015

ETHICAL MARKETING GOODSENSE NEWS

GoodSense Managing Director, Kath Dewar, will be running a masterclass on communicating sustainability at this year’s Sustainable Business Network conference, along side an exciting line up of international and local speakers that include: Nicky Bell, CEO, Saatchi & Saatchi Angela Buglass, Chief Executive, Trilogy International James Russell, Editor, Element Magazine Matthew Yeomans, CEO Sustainly (UK), …

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Are pester power collectibles crossing the line?

ADVERTISING CONSUMER TRENDS IN SUSTAINABILITY ETHICAL MARKETING GOODSENSE NEWS GREEN MARKETING

The resurgence of plastic collectables from supermarkets and other retailers is prompting further parental concern and raising issues about the ethics of ‘pester power’ – marketing through children. Dominion Post reporter, Jessy Edwards, interviewed GoodSense MD Kath Dewar in August 2015 for this piece on the latest wave of schemes and the issues they raise. …

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Cambridge Chamber of Commerce

ETHICAL MARKETING GOODSENSE NEWS SUSTAINABILITY

On 26th August 2015, Kath Dewar will deliver a presentation at the Cambridge Chamber of Commerce. The seminar, will focus on the must-have marketing insights to sell your sustainability sizzle. Both this event and its companion seminar inTe Awamutu in July are part of the Waikato Regional Council Sa5 programme.  

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Words count!

GOODSENSE NEWS GREEN MARKETING

If this heading read ‘Language is important’ it would have meant the same thing but taken more space and had less impact.

My 10-minute speaking slot in Wellington last week, on telling good marketing stories, didn’t quite allow time for me to sing the praises of short words, so I’ll do it here instead.

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Native Advertising

ADVERTISING GOODSENSE NEWS NATIVE ADVERTISING

What is ‘native’?

A new form of promotion has emerged in the last year or so, called Native Advertising. It is a way for brands to sponsor the creation of an editorial section of a website, newspaper or magazine. The brand gets associated with the content theme of the section, the editor gets to retain editorial freedom over content and the publisher gets a new revenue stream.

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Say it more effectively!

CLIENT WORK GOODSENSE NEWS MARKETING EFFECTIVENESS

The target of your communications probably doesn’t react to them the way you would. They might want more facts. They might want more background. They might want to hear more about the impact on people. Or they might want more bright colours and new ideas than you would. This applies if you’re pitching a sales …

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A thriving green Auckland ahead?

GOODSENSE NEWS GREEN MARKETING REGIONAL BUSINESS PARTNER NETWORK

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The future of Auckland’s economy is in good shape if the innovation and energy of the participants in the new Auckland Council Green Growth Programme I met last Wednesday is anything to go by.

I was excited and impressed by the thoughtfulness and focus of the founders of the emerging sustainable businesses taking part.

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