GOODSENSE NEWS

The Sustainable Business Network Conference, September 2015

ETHICAL MARKETING GOODSENSE NEWS

GoodSense Managing Director, Kath Dewar, will be running a masterclass on communicating sustainability at this year’s Sustainable Business Network conference, along side an exciting line up of international and local speakers that include: Nicky Bell, CEO, Saatchi & Saatchi Angela Buglass, Chief Executive, Trilogy International James Russell, Editor, Element Magazine Matthew Yeomans, CEO Sustainly (UK), …

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Are pester power collectibles crossing the line?

ADVERTISING CONSUMER TRENDS IN SUSTAINABILITY ETHICAL MARKETING GOODSENSE NEWS GREEN MARKETING

The resurgence of plastic collectables from supermarkets and other retailers is prompting further parental concern and raising issues about the ethics of ‘pester power’ – marketing through children. Dominion Post reporter, Jessy Edwards, interviewed GoodSense MD Kath Dewar in August 2015 for this piece on the latest wave of schemes and the issues they raise. …

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Cambridge Chamber of Commerce

ETHICAL MARKETING GOODSENSE NEWS SUSTAINABILITY

On 26th August 2015, Kath Dewar will deliver a presentation at the Cambridge Chamber of Commerce. The seminar, will focus on the must-have marketing insights to sell your sustainability sizzle. Both this event and its companion seminar inTe Awamutu in July are part of the Waikato Regional Council Sa5 programme.  

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Words count!

GOODSENSE NEWS GREEN MARKETING

If this heading read ‘Language is important’ it would have meant the same thing but taken more space and had less impact.

My 10-minute speaking slot in Wellington last week, on telling good marketing stories, didn’t quite allow time for me to sing the praises of short words, so I’ll do it here instead.

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Native Advertising

ADVERTISING GOODSENSE NEWS NATIVE ADVERTISING

What is ‘native’?

A new form of promotion has emerged in the last year or so, called Native Advertising. It is a way for brands to sponsor the creation of an editorial section of a website, newspaper or magazine. The brand gets associated with the content theme of the section, the editor gets to retain editorial freedom over content and the publisher gets a new revenue stream.

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Say it more effectively!

CLIENT WORK GOODSENSE NEWS MARKETING EFFECTIVENESS

The target of your communications probably doesn’t react to them the way you would. They might want more facts. They might want more background. They might want to hear more about the impact on people. Or they might want more bright colours and new ideas than you would. This applies if you’re pitching a sales …

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A thriving green Auckland ahead?

GOODSENSE NEWS GREEN MARKETING REGIONAL BUSINESS PARTNER NETWORK

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The future of Auckland’s economy is in good shape if the innovation and energy of the participants in the new Auckland Council Green Growth Programme I met last Wednesday is anything to go by.

I was excited and impressed by the thoughtfulness and focus of the founders of the emerging sustainable businesses taking part.

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GoodSense in NZI Connect

GOODSENSE NEWS SUSTAINABILITY

September 2014. In their latest edition, NZI Connect featured The Sustainable Business Directory launched in May 2014. The article includes insights from Rachel Brown, CEO, Sustainable Business Network and our own Kath Dewar is also quoted saying, “both consumers and commercial buyers are increasingly concerned about the social and environmental impact of what they buy” …

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GoodSense quoted on data privacy

GOODSENSE NEWS

On the 20th of September 2014, the New Zealand Herald wrote an article about data privacy, quoting GoodSense founder Kath Dewar on customer right. The article followed complaints from house hunters about personal information gathered a open homes being passed by Real Estate agents on to third party companies.

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Sustainable Business Network Directory launch

GOODSENSE NEWS

8th May 2014 On the 8th of May 2014, GoodSense was invited to be a part of Sustainable Business Network’s Directory Launch. As part of this, Kath Dewar was invited to be a guest speaker. The Sustainable Business Directory was a collaborative project run by the Sustainable Business Network and it’s objective is to be …

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