MARKETING EFFECTIVENESS Archives - Page 3 of 5

Setting the standard for marine conservation and tourism.

ADVERTISING CLIENT WORK DIGITAL MARKETING ETHICAL MARKETING GOODSENSE NEWS MARKETING EFFECTIVENESS REGIONAL BUSINESS PARTNER NETWORK SUSTAINABILITY

Find out how Auckland Tourism, Events & Economic Development (ATEED) helped the small family-run Auckland Whale & Dolphin Safari access capability funding to take its offering to the next level through training and expert tourism advice to become a leader in responsible tourism and conservation. Auckland Whale & Dolphin Safari describes Auckland Tourism, Events & Economic Development (ATEED) as being central to its growth.

Written by:Kath Dewar

1 Comments (0) / 6 March 2019 /

How’s your chat up line?

CLIENT WORK GOODSENSE NEWS MARKETING EFFECTIVENESS MESSAGING TIPS AND HOW TOS

We’ve been stoked to start the year helping these two new GoodSense clients introduce their story in these pithy chat-up lines. Your brand’s tagline – your primary marketing ‘slogan’ if you like – works just like a chat up line. Its job is to make your audience feel you will understand what they need and inspire them to want to find out more; to start a conversation with you.

Written by:Kath Dewar

1 Comments (0) / 26 February 2019 /

5 steps to creating engaging content

CLIENT WORK CONTENT MARKETING MARKETING EFFECTIVENESS MESSAGING TIPS AND HOW TOS

There’s no denying it – content is still unabashedly queen of the digital world and today there’s so many fun and exciting ways to share the awesome stories of your business or organisation.

Written by:GoodSense Team

4 Comments (0) / 23 July 2018 /

Junk food marketers culpable for childhood obesity

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Junk food marketers culpable for childhood obesity
Kath Dewar on Radio NZ
Kath says we need to behave more ethically and responsibly and start making choices in our own businesses to spend more money on getting people information so they can make better choices with better food.
Listen to the interview as featured on Radio NZ on 11 July 2018

Written by:GoodSense Team

1 Comments (0) / 17 July 2018 /

Rollout of GoodSense marketing workshops with Ākina and SBN

CLIENT WORK CONTENT MARKETING MARKETING EFFECTIVENESS MESSAGING TIPS AND HOW TOS

Following a successful pilot workshop in October 2017, GoodSense has extended our partnership with Ākina and the Sustainable Business Network into a series of marketing capacity building workshops in 2018.

Written by:Kath Dewar

1 Comments (0) / 14 June 2018 /

How greenwashing became big business

ADVERTISING ETHICAL MARKETING GOODSENSE NEWS GREEN MARKETING GREENWASH MARKETING EFFECTIVENESS SOCIAL AND ENVIRONMENTAL ETHICS SUSTAINABILITY

How greenwash became big business
Kath Dewar, quoted by Stuff:
“Look for the businesses who are investing in proper Fair Trade and organic certifications, programmes that cost money for a good reason. There are companies that make fluffy self claims about being fair trade, so look for the gold standard certifications.”
Read more from our interview with The Spinoff, 10 May 2018

Written by:Kath Dewar

1 Comments (0) / 6 June 2018 /

The Kitchen Project

CONTENT MARKETING GOODSENSE NEWS MARKETING EFFECTIVENESS MESSAGING REGIONAL BUSINESS PARTNER NETWORK TIPS AND HOW TOS

The Kitchen Project is a collaboration between ATEED, Panuku Development Auckland and Healthy Families.

Written by:Kath Dewar

2 Comments (0) / 19 May 2018 /

Sharing the Goodness

CLIENT WORK CONTENT MARKETING MARKETING EFFECTIVENESS MESSAGING TIPS AND HOW TOS

GoodSenser Kylie Bailey will be a key speaker at the upcoming NZ Social Media Forum in July 2018.

Written by:Kath Dewar

3 Comments (0) / 9 May 2018 /

Simon Sinek’s missing W

CLIENT WORK CONTENT MARKETING MARKETING EFFECTIVENESS MESSAGING TIPS AND HOW TOS

I’ve a bone to pick with Simon Sinek. I’m not the first but the bone is significant; a hefty femur not a minor metatarsal, so I feel my vent is justified.
Simon’s chart-busting Ted Talk ‘Start with why’ has inspired thousands of business leaders to embrace their purpose – and that is all to the good. It also frames strategy as How and What, which I’ve always found useful.

Written by:Kath Dewar

2 Comments (0) / 4 April 2018 /

I name you…

CLIENT WORK CONTENT MARKETING GOODSENSE NEWS MARKETING EFFECTIVENESS MESSAGING TIPS AND HOW TOS

Names have power. Through the mythology of many cultures, knowing the true name of someone, or something, gives us power over it – a power to know it.

Written by:Kath Dewar

2 Comments (0) / 13 February 2018 /