MARKETING EFFECTIVENESS Archives - Page 5 of 5

Plastic collectibles

ADVERTISING GOODSENSE NEWS GREEN MARKETING MARKETING EFFECTIVENESS MESSAGING SOCIAL AND ENVIRONMENTAL ETHICS SUSTAINABILITY

Advertising to children turns a corner.

Written by:Kath Dewar

1 Comments (0) / 13 October 2015 /

GoodSense top 5 tech marketing picks

MARKETING EFFECTIVENESS MARKETING SOFTWARE AND TECHNOLOGY

For IT and services companies, where the product is intangible, the promotion has to carry a heavy load. So Jo and Kath put their heads together to share five of favourite ‘how to’s for marketing intangible products and services. How many of these are you using?

Written by:Kath Dewar

Like Comments (0) / 22 September 2015 /

Make your marketing sing – Project NZ 2015

ADVERTISING CONSUMER TRENDS IN SUSTAINABILITY GREEN MARKETING GREENWASH MARKETING EFFECTIVENESS MESSAGING

GoodSense marketing workshop Project NZ 2015

Make your sustainability story sing with GoodSense advice

Written by:Kath Dewar

Like Comments (0) / 28 August 2015 /

Its been 14 years and they’re still not talking

DIGITAL MARKETING MARKETING EFFECTIVENESS MARKETING SOFTWARE AND TECHNOLOGY MARKETING TRENDS

I recently got a dizzying flashback to the days when digital marketing was all emails, databases, banner ads and, if you were lucky, websites that actually let users DO something. The flashback was caused by Steve Hart’s interview with IDC group vice-president, Rich Vancil, in the Weekend Herald. Vancil was visiting NZ from the US to …

Written by:Kath Dewar

Like Comments (0) / 23 July 2015 /

Say it more effectively!

CLIENT WORK GOODSENSE NEWS MARKETING EFFECTIVENESS

The target of your communications probably doesn’t react to them the way you would. They might want more facts. They might want more background. They might want to hear more about the impact on people. Or they might want more bright colours and new ideas than you would. This applies if you’re pitching a sales …

Written by:Kath Dewar

Like Comments (0) / 24 March 2015 /