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Don’t greenwash – you’ll make yourselves look like idiots

GREENWASH

Our founder Kath Dewar on this and more in Radio NZ interview on greenwash and what makes for good marketing of sustainability.

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Hooray for Kate Jamieson!

GOODSENSE NEWS

Even in the spatial and temporal distortions of lockdown, the universe can sometimes deliver tāonga to us.  The universe gifted GoodSense a treasure this past winter in the talented comet that is Kate Jamieson.  An experienced all-round marketer, Kate decided a good while ago she would only use her talents for good, and joined our …

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SBN Awards finalists – sharing sustainable marketing skills

CLIENT WORK GOODSENSE NEWS MARKETING EFFECTIVENESS

SBN Awards finalists - Communicating for Impact

We’re stoked to be joint finalists with our client, Outside The Box caskets, in Communicating for Impact …

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Positive changes to come from COVID-19

MARKETING TRENDS UNCATEGORISED

COVID changes

As Aotearoa settles back into a post-lockdown ‘normal’, in our self-isolating bubble, apart from the world, we have a unique opportunity to reflect.  Jo and I did some of this in a recent meeting with our accountant, who nudged me to share our observations.

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ATEED Sustainability Is Your Business – GoodSense Resources

GOODSENSE NEWS SUSTAINABILITY

Ready to take the next step in developing sustainability in your business and for your clients? Here are five useful tools you can access that will support your journey.

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TetraMap Certified! Congrats Kylie! Using the power of difference in teams

CLIENT WORK GOODSENSE NEWS

tetramap Kylie certified

Team member Kylie Bailey recently gained her TetraMap certification and has been using her new skills daily to facilitate workshops and deliver effective coaching sessions

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Setting the standard for marine conservation and tourism.

ADVERTISING CLIENT WORK DIGITAL MARKETING ETHICAL MARKETING GOODSENSE NEWS MARKETING EFFECTIVENESS REGIONAL BUSINESS PARTNER NETWORK SUSTAINABILITY

Find out how Auckland Tourism, Events & Economic Development (ATEED) helped the small family-run Auckland Whale & Dolphin Safari access capability funding to take its offering to the next level through training and expert tourism advice to become a leader in responsible tourism and conservation. Auckland Whale & Dolphin Safari describes Auckland Tourism, Events & Economic Development (ATEED) as being central to its growth.

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It’s a less meaty new year

CONSUMER TRENDS IN SUSTAINABILITY GOODSENSE NEWS MARKETING TRENDS SOCIAL AND ENVIRONMENTAL ETHICS SUSTAINABILITY

Following animal-rights lobbying by me and my sister our family all went vegetarian when I was about 13. I ate meat for a couple of years at Uni at the end of the eighties, mainly as I was a lazy cook with limited easy, cheap veggie options on supermarket shelves.

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Natural skincare delivered to your door.

CLIENT WORK CONSUMER TRENDS IN SUSTAINABILITY ETHICAL MARKETING GOODSENSE NEWS SOCIAL AND ENVIRONMENTAL ETHICS SUSTAINABILITY

Sometimes new products, that are better for us and for nature, come in new ways. In this video Kath opens her delivery of BeeBio’s Aú Naturale skincare refills.  The New Zealand skincare pioneer sells by subscription, with starter packs and refills delivered to your door. 

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