It was exciting to find that within our first six months of being a Certified B Corporation ( B Corp ), GoodSense was a link in a sustainability supply chain. As a marketing company, we’d both bought services from a fellow B Corporation and been chosen by a B Corp.
GoodSense ethical marketing is now officially good! As a Certified B Corporation, we’re accredited for social and environmental performance, accountability and transparency.
Audi New Zealand has pulled adverts showing their logo carved in the sand of wild beaches, as if drawn by driving donuts, after a complaint by GoodSense ethical marketing.
Allanah Robinson, a GoodSense marketing expert, shares take-home messages for great sustainability marketing from five international brands getting it right. Read on to find out more and consider what could work for your organisation.
At GoodSense we were able to create a quick-win website for this client ourselves, ensuring enough care could also be taken with site planning, so the website is strategically strong, and write effective sales copy and basic search optimisation.