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We recertified as a B Corp – so what?

ETHICAL MARKETING GOODSENSE NEWS SOCIAL AND ENVIRONMENTAL ETHICS SUSTAINABILITY

GoodSense marketing recertified B Corp July 2025 - logos

We re-certified – so what? In July 2025, three years after we first certified as a B Corp, we received the official thumbs up from our B Corp assessors at B Lab, that we had successfully requalified, with an increased performance score of 94.6.  The median score for ordinary businesses, curious enough to complete the …

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Marketing strategy – whiteboards and staring at walls

MARKETING EFFECTIVENESS TIPS AND HOW TOS UNCATEGORISED

Coloured markers on a tray to illustrate GoodSense marketing strategy

Marketing strategy – the power of thinking Marketing strategy. It’s the clear approach that will direct your marketing plan, the way a film Director will shape the path and colour of a movie. Most marketing is tactics, all the things done. Think of these as what a movie Producer would organise; all the practical components …

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Marketing’s culpability and extreme-consumerism

CONSUMER TRENDS IN SUSTAINABILITY SUSTAINABILITY UNCATEGORISED

Consumerism - Photograph of mural on shopping mall wall with the text Born to Shop and fraphics of stars, flowers and circles in flouro bright colours on a black background

On reducing humans to ‘consumers’ and why it needs to stop.  When I talk about the marketing industry I’ve been part of for over 30 years, I describe it as “a powerful sector that makes us feel bad about ourselves, so we buy stuff we don’t need that lasts 5 minutes, by design, and ends …

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SBN Awards finalists – sharing sustainable marketing skills

CLIENT WORK GOODSENSE NEWS MARKETING EFFECTIVENESS

SBN Awards finalists - Communicating for Impact

We’re stoked to be joint finalists with our client, Outside The Box caskets, in Communicating for Impact …

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Piha rescue! Can we help turtles kick their plastic habit by kicking ours?

MARKETING EFFECTIVENESS

We don’t have many green sea turtles in our New Zealand seas but the ones we do are eating some of the 159gsm of plastic we ditch every day. There’s a good chance accidental plastic meals weakened the one that beached at Piha on Saturday. Auckland Zoo hope they can save it. Meanwhile, are the upcoming plastic bans enough and what can you do to help?

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Enter Claire Sanders! 

GOODSENSE NEWS

Claire is a focussed, experienced, and highly capable marketing communicator and we’re loving her skills and spirit.

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Prove it! Why certify? – and our 5 how-to hacks

CONSUMER TRENDS IN SUSTAINABILITY ETHICAL MARKETING UNCATEGORISED

Getting certified by a reputable third party makes it easier for potential buyers to trust you.  The right sustainability certification can help you stand out in a crowded market and overcome any skepticism about ‘greenwash’.

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A new future, defined by more ethical consumer decision making

UNCATEGORISED

Kiwi’s have, through Covid-19, “dipped our toes into a new future, defined by more ethical consumer decision making,” said Mike Burrell, executive director at the Sustainable Business Council, of the research insights. 

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Natalie Guy’s intriguing and bold new sculpture in Christchurch

GOODSENSE NEWS

In June 2021, GoodSense crew member Natalie Guy installed an intriguing and bold new sculpture in Christchurch. We love Natalie was able to commence her Masters in fine art while working a lot with us and are stoked her Ph.D. is almost complete and Natalie has a 1st public commission on site.  We aim to …

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Are you careful enough for the new NZ law?

MARKETING TRENDS UNCATEGORISED

In 2020, the New Zealand Government updated the Privacy law that applies to all organisations operating in Aotearoa.  Under the updated law, organisations must not destroy personal information if someone asks for information held about them.

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