GoodSense
Author

Say it like it is – our 3 golden rules

CONSUMER TRENDS IN SUSTAINABILITY ETHICAL MARKETING GOODSENSE NEWS MESSAGING

Kath Dewar speaking at Fit for the Future conference, 2013

Since 2013’s Fit for the Future conference, we’ve been championing the power of being outspoken.
Here’s two recent examples followed by our 3 golden rules:

Read more

mmWritten by:

Comments (0) /

GoodSense top 5 tech marketing picks

MARKETING EFFECTIVENESS MARKETING SOFTWARE AND TECHNOLOGY

Tech Tips

For IT and services companies, where the product is intangible, the promotion has to carry a heavy load. So Jo and Kath put their heads together to share five of favourite ‘how to’s for marketing intangible products and services. How many of these are you using?

Read more

mmWritten by:

Comments (0) /

Make your marketing sing – Project NZ 2015

ADVERTISING CONSUMER TRENDS IN SUSTAINABILITY GREEN MARKETING GREENWASH MARKETING EFFECTIVENESS MESSAGING

GoodSense marketing workshop Project NZ 2015

Make your sustainability story sing with GoodSense advice

Read more

mmWritten by:

Comments (0) /

Its been 14 years and they’re still not talking

DIGITAL MARKETING MARKETING EFFECTIVENESS MARKETING SOFTWARE AND TECHNOLOGY MARKETING TRENDS

I recently got a dizzying flashback to the days when digital marketing was all emails, databases, banner ads and, if you were lucky, websites that actually let users DO something. The flashback was caused by Steve Hart’s interview with IDC group vice-president, Rich Vancil, in the Weekend Herald. Vancil was visiting NZ from the US to …

Read more

mmWritten by:

Comments (0) /

Words count!

GOODSENSE NEWS GREEN MARKETING

If this heading read ‘Language is important’ it would have meant the same thing but taken more space and had less impact.

My 10-minute speaking slot in Wellington last week, on telling good marketing stories, didn’t quite allow time for me to sing the praises of short words, so I’ll do it here instead.

Read more

mmWritten by:

Comments (0) /

Native Advertising

ADVERTISING GOODSENSE NEWS NATIVE ADVERTISING

What is ‘native’?

A new form of promotion has emerged in the last year or so, called Native Advertising. It is a way for brands to sponsor the creation of an editorial section of a website, newspaper or magazine. The brand gets associated with the content theme of the section, the editor gets to retain editorial freedom over content and the publisher gets a new revenue stream.

Read more

mmWritten by:

Comments (0) /

Say it more effectively!

CLIENT WORK GOODSENSE NEWS MARKETING EFFECTIVENESS

The target of your communications probably doesn’t react to them the way you would. They might want more facts. They might want more background. They might want to hear more about the impact on people. Or they might want more bright colours and new ideas than you would. This applies if you’re pitching a sales …

Read more

mmWritten by:

Comments (0) /

A thriving green Auckland ahead?

GOODSENSE NEWS GREEN MARKETING REGIONAL BUSINESS PARTNER NETWORK

logo-auckland1

The future of Auckland’s economy is in good shape if the innovation and energy of the participants in the new Auckland Council Green Growth Programme I met last Wednesday is anything to go by.

I was excited and impressed by the thoughtfulness and focus of the founders of the emerging sustainable businesses taking part.

Read more

mmWritten by:

Comments (0) /

Online Sustainable Marketing course

CONSUMER TRENDS IN SUSTAINABILITY CONTENT MARKETING GREEN MARKETING GREENWASH SUSTAINABLE MARKETING COURSE

The NZ Marketing Association, the Sustainable Business Network and GoodSense Learning are launching what is thought to be the world’s first online professional course in Sustainable Marketing. The course will train marketers how to adapt to the growing consumer and commercial concerns about sustainability, how to avoid the dreaded ‘greenwash’ and lead their brands to …

Read more

mmWritten by:

Comments (0) /

Sustainable Marketing – The evidence is in & now marketers can adapt fast with Sustainable Marketing Online

GREEN MARKETING SOCIAL AND ENVIRONMENTAL ETHICS SUSTAINABLE MARKETING COURSE

Sustainable Marketing - ethical consumer

Find out more about the Sustainable Marketing online course and sign up today at the Marketing Association, the Sustainable Business Network or with GoodSense Learning. Why sustainability is a major marketing opportunity We don’t buy things the way we used to.  The evidence is overwhelming and no longer just anecdotal.  As analysis by Nielsen of …

Read more

mmWritten by:

Comments (1) /