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Scaling the summit of content marketing

CONTENT MARKETING GOODSENSE NEWS GREEN MARKETING MARKETING EFFECTIVENESS

Ruby and the Blue Sky author Katherine Dewar

It’s now easier than ever to climb the content marketing peak of book self-publishing. Newly self-published author and GoodSense MD Kath Dewar shares her insights into the key stages and decisions here >

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International leadership on marketing sustainability

GOODSENSE NEWS SUSTAINABILITY

Image of speech bubbles and arrows to illustrate marketing sustainability

GoodSense was recently invited to contribute content for the UK-based Chartered Institute of Marketing’s sustainability series. Both myself and Jo Patterson are Fellows of the UK Chartered Institute of Marketing and this provides an avenue to extend and promote our thought leadership in marketing, into an international forum. Here’s an at-a-glance summary with links to the full articles.

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Are you using Other People’s Networks?

MARKETING EFFECTIVENESS

Image of a network

While it’s important – if demanding – for businesses to create their own online content, these stories can often just end up reaching the same people. The internet’s unquenchable thirst for new content creates exciting opportunities to access Other People’s Networks. Businesses with exciting stories or experience to share can often find online platforms that want to carry their stories. However the platforms rarely have budget to pay for content but if you can write it – or get help from someone who can (like us, hint hint!) then they can help you spread the word very effectively across their networks.

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Five marketing must-haves before asking the crowd to invest

EQUITY CROWD-FUNDING MARKETING EFFECTIVENESS MARKETING SOFTWARE AND TECHNOLOGY MESSAGING

Marketing before seeking investment from the crowdword cloud

Make the most of your equity by getting your marketing sorted BEFORE you ask the crowd to invest – five must-have tips for 2016 from GoodSense

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Say it like it is – our 3 golden rules

CONSUMER TRENDS IN SUSTAINABILITY ETHICAL MARKETING GOODSENSE NEWS MESSAGING

Kath Dewar speaking at Fit for the Future conference, 2013

Since 2013’s Fit for the Future conference, we’ve been championing the power of being outspoken.
Here’s two recent examples followed by our 3 golden rules:

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GoodSense top 5 tech marketing picks

MARKETING EFFECTIVENESS MARKETING SOFTWARE AND TECHNOLOGY

Tech Tips

For IT and services companies, where the product is intangible, the promotion has to carry a heavy load. So Jo and Kath put their heads together to share five of favourite ‘how to’s for marketing intangible products and services. How many of these are you using?

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Make your marketing sing – Project NZ 2015

ADVERTISING CONSUMER TRENDS IN SUSTAINABILITY GREEN MARKETING GREENWASH MARKETING EFFECTIVENESS MESSAGING

GoodSense marketing workshop Project NZ 2015

Make your sustainability story sing with GoodSense advice

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Its been 14 years and they’re still not talking

DIGITAL MARKETING MARKETING EFFECTIVENESS MARKETING SOFTWARE AND TECHNOLOGY MARKETING TRENDS

I recently got a dizzying flashback to the days when digital marketing was all emails, databases, banner ads and, if you were lucky, websites that actually let users DO something. The flashback was caused by Steve Hart’s interview with IDC group vice-president, Rich Vancil, in the Weekend Herald. Vancil was visiting NZ from the US to …

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Words count!

GOODSENSE NEWS GREEN MARKETING

If this heading read ‘Language is important’ it would have meant the same thing but taken more space and had less impact.

My 10-minute speaking slot in Wellington last week, on telling good marketing stories, didn’t quite allow time for me to sing the praises of short words, so I’ll do it here instead.

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Native Advertising

ADVERTISING GOODSENSE NEWS NATIVE ADVERTISING

What is ‘native’?

A new form of promotion has emerged in the last year or so, called Native Advertising. It is a way for brands to sponsor the creation of an editorial section of a website, newspaper or magazine. The brand gets associated with the content theme of the section, the editor gets to retain editorial freedom over content and the publisher gets a new revenue stream.

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