GREEN MARKETING

Are pester power collectibles crossing the line?

ADVERTISING CONSUMER TRENDS IN SUSTAINABILITY ETHICAL MARKETING GOODSENSE NEWS GREEN MARKETING

Image of child with New World Little Shop Collectibles

The resurgence of plastic collectables from supermarkets and other retailers is prompting further parental concern and raising issues about the ethics of ‘pester power’ – marketing through children. Dominion Post reporter, Jessy Edwards, interviewed GoodSense MD Kath Dewar in August 2015 for this piece on the latest wave of schemes and the issues they raise. …

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Make your marketing sing – Project NZ 2015

ADVERTISING CONSUMER TRENDS IN SUSTAINABILITY GREEN MARKETING GREENWASH MARKETING EFFECTIVENESS MESSAGING

GoodSense marketing workshop Project NZ 2015

Make your sustainability story sing with GoodSense advice

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Words count!

GOODSENSE NEWS GREEN MARKETING

If this heading read ‘Language is important’ it would have meant the same thing but taken more space and had less impact.

My 10-minute speaking slot in Wellington last week, on telling good marketing stories, didn’t quite allow time for me to sing the praises of short words, so I’ll do it here instead.

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A thriving green Auckland ahead?

GOODSENSE NEWS GREEN MARKETING REGIONAL BUSINESS PARTNER NETWORK

logo-auckland1

The future of Auckland’s economy is in good shape if the innovation and energy of the participants in the new Auckland Council Green Growth Programme I met last Wednesday is anything to go by.

I was excited and impressed by the thoughtfulness and focus of the founders of the emerging sustainable businesses taking part.

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Online Sustainable Marketing course

CONSUMER TRENDS IN SUSTAINABILITY CONTENT MARKETING GREEN MARKETING GREENWASH SUSTAINABLE MARKETING COURSE

The NZ Marketing Association, the Sustainable Business Network and GoodSense Learning are launching what is thought to be the world’s first online professional course in Sustainable Marketing. The course will train marketers how to adapt to the growing consumer and commercial concerns about sustainability, how to avoid the dreaded ‘greenwash’ and lead their brands to …

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Sustainable Marketing – The evidence is in & now marketers can adapt fast with Sustainable Marketing Online

GREEN MARKETING SOCIAL AND ENVIRONMENTAL ETHICS SUSTAINABLE MARKETING COURSE

Sustainable Marketing - ethical consumer

Find out more about the Sustainable Marketing online course and sign up today at the Marketing Association, the Sustainable Business Network or with GoodSense Learning. Why sustainability is a major marketing opportunity We don’t buy things the way we used to.  The evidence is overwhelming and no longer just anecdotal.  As analysis by Nielsen of …

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The Infinite Game for Marketers

GREEN MARKETING

14 August 2014 At the most recent green marketing networking drinks event organised for the Green Marketing and Advertising New Zealand group the fab Niki Harre talked about The Infinite Game for Marketers. She discusses the difference between infinite game where the objective is to keep playing the game and the finite game where the …

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Green marketing Q & A with the SBN

GREEN MARKETING

SBN logo

3rd June 2014 Hear Kath Dewar, GoodSense Managing Director, talk about delivering good green marketing and bring an end to greenwash in this interview with the Sustainable Business Network. “The key is communicating clearly, with authenticity and transparency, and not trying to pass yourself off as something you’re not”. Read the full article. Thanks to the Sustainable Business …

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Three top good green marketing strategies

GREEN MARKETING

Fit For Future 2013 On 21st November 2013, Kath Dewar, GoodSense CEO, presented as part of the Fit for the Future conference in Auckland. The conference focused on three top strategies for good green marketing – Authenticity, Transparency and the power of Being Outspoken. Contact Kath to find out more about green marketing.

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Transforming Business Conference 2013, SBN

GREEN MARKETING

Mega-Efficiency – Consumer Perspectives

On 4th September 2013, Kath Dewar presented at the Sustainable Business Network Conference 2013, sharing consumer perspectives on mega-efficiency and a green marketing perspective.

Watch the full video below or the short excerpts under each section. We recorded it guerrilla style so apologies for the production quality on this one!

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