MARKETING EFFECTIVENESS Archives - Page 5 of 5

The SBN’s 2016 conference #authenticbusiness

ETHICAL MARKETING GREEN MARKETING MARKETING EFFECTIVENESS SOCIAL AND ENVIRONMENTAL ETHICS

A collection of our favourite quotes from presenters and participants at the Sustainable Business Network’s 2016 Conference, #authenticbusiness. “Human nature is wired to help us succeed in sustainability” Niki Harre “I post raw emotions when I’m climbing cos no one’s going to tell me to harden up!” Dave of @Sea2Summit7 talking about mental health, values …

Written by:Kath Dewar

Like Comments (0) / 22 September 2016 /

New World turn over new leaf in collectibles

CONSUMER TRENDS IN SUSTAINABILITY GREEN MARKETING MARKETING EFFECTIVENESS MESSAGING SOCIAL AND ENVIRONMENTAL ETHICS

Update: We have conducted a hands on review of New World’s Little Garden collectibles range – watch our short video to see why we rated their new range 3.5 stars out of a possible 5. Last August we were in the Dominion Post/Stuff critiquing the Little Shop sales promotion campaigns run by New World supermarkets. …

Written by:Kath Dewar

Like Comments (0) / 12 September 2016 /

Scaling the summit of content marketing

CONTENT MARKETING GOODSENSE NEWS GREEN MARKETING MARKETING EFFECTIVENESS

Ruby and the Blue Sky author Katherine Dewar

It’s now easier than ever to climb the content marketing peak of book self-publishing. Newly self-published author and GoodSense MD Kath Dewar shares her insights into the key stages and decisions here >

Written by:Kath Dewar

Like Comments (0) / 28 August 2016 /

Are you using Other People’s Networks?

MARKETING EFFECTIVENESS

While it’s important – if demanding – for businesses to create their own online content, these stories can often just end up reaching the same people. The internet’s unquenchable thirst for new content creates exciting opportunities to access Other People’s Networks. Businesses with exciting stories or experience to share can often find online platforms that want to carry their stories. However the platforms rarely have budget to pay for content but if you can write it – or get help from someone who can (like us, hint hint!) then they can help you spread the word very effectively across their networks.

Written by:Kath Dewar

Like Comments (1) / 29 May 2016 /

Five marketing must-haves before asking the crowd to invest

EQUITY CROWD-FUNDING MARKETING EFFECTIVENESS MARKETING SOFTWARE AND TECHNOLOGY MESSAGING

Make the most of your equity by getting your marketing sorted BEFORE you ask the crowd to invest – five must-have tips for 2016 from GoodSense

Written by:Kath Dewar

Like Comments (0) / 8 February 2016 /

Plastic collectibles

ADVERTISING GOODSENSE NEWS GREEN MARKETING MARKETING EFFECTIVENESS MESSAGING SOCIAL AND ENVIRONMENTAL ETHICS SUSTAINABILITY

Advertising to children turns a corner.

Written by:Kath Dewar

1 Comments (0) / 13 October 2015 /

GoodSense top 5 tech marketing picks

MARKETING EFFECTIVENESS MARKETING SOFTWARE AND TECHNOLOGY

For IT and services companies, where the product is intangible, the promotion has to carry a heavy load. So Jo and Kath put their heads together to share five of favourite ‘how to’s for marketing intangible products and services. How many of these are you using?

Written by:Kath Dewar

Like Comments (0) / 22 September 2015 /

Make your marketing sing – Project NZ 2015

ADVERTISING CONSUMER TRENDS IN SUSTAINABILITY GREEN MARKETING GREENWASH MARKETING EFFECTIVENESS MESSAGING

GoodSense marketing workshop Project NZ 2015

Make your sustainability story sing with GoodSense advice

Written by:Kath Dewar

Like Comments (0) / 28 August 2015 /

Its been 14 years and they’re still not talking

DIGITAL MARKETING MARKETING EFFECTIVENESS MARKETING SOFTWARE AND TECHNOLOGY MARKETING TRENDS

I recently got a dizzying flashback to the days when digital marketing was all emails, databases, banner ads and, if you were lucky, websites that actually let users DO something. The flashback was caused by Steve Hart’s interview with IDC group vice-president, Rich Vancil, in the Weekend Herald. Vancil was visiting NZ from the US to …

Written by:Kath Dewar

Like Comments (0) / 23 July 2015 /

Say it more effectively!

CLIENT WORK GOODSENSE NEWS MARKETING EFFECTIVENESS

The target of your communications probably doesn’t react to them the way you would. They might want more facts. They might want more background. They might want to hear more about the impact on people. Or they might want more bright colours and new ideas than you would. This applies if you’re pitching a sales …

Written by:Kath Dewar

Like Comments (0) / 24 March 2015 /