MARKETING SOFTWARE AND TECHNOLOGY Archives

Digital downgrading – are your customers flipping out?

DIGITAL MARKETING MARKETING EFFECTIVENESS MARKETING SOFTWARE AND TECHNOLOGY MARKETING TRENDS SOCIAL AND ENVIRONMENTAL ETHICS

What will it mean for your marketing if the trend away from smart phones to basic flip ‘feature’ phones and other dumb phones continues?

Written by:Kath Dewar

6 Comments (0) / 9 July 2024 /

Social impact – Sunday spotlights Woven Earth

CLIENT WORK MARKETING SOFTWARE AND TECHNOLOGY

Sunday magazine features Woven Earth’s support for families harmed by domestic violence

Written by:Kath Dewar

2 Comments (0) / 27 November 2023 /

How ethical are your social media choices?

CONTENT MARKETING DIGITAL MARKETING ETHICAL MARKETING MARKETING SOFTWARE AND TECHNOLOGY MARKETING TRENDS SOCIAL AND ENVIRONMENTAL ETHICS

Does the ethical approach of the social media channels you use for communications and marketing reflect your values?

Written by:Kath Dewar

2 Comments (0) / 22 November 2023 /

Content writing for impact reports. What works?

CLIENT WORK CONTENT MARKETING MARKETING SOFTWARE AND TECHNOLOGY SOCIAL AND ENVIRONMENTAL ETHICS

Insights from the creation of two different impact reports we’ve written for clients.

Written by:Kath Dewar

2 Comments (0) / 30 May 2023 /

Choose your marketing channels! What media mix is right for your marketing?

ADVERTISING CONTENT MARKETING DIGITAL MARKETING MARKETING EFFECTIVENESS MARKETING SOFTWARE AND TECHNOLOGY MARKETING TRENDS WEBSITE MARKETING

Choose your marketing channels! What media mix is right for your marketing?

Written by:Kath Dewar

4 Comments (0) / 7 July 2022 /

Onwardly – New Case Study

CLIENT WORK MARKETING EFFECTIVENESS MARKETING SOFTWARE AND TECHNOLOGY

At GoodSense we were able to develop a brand strategy, key messaging, and a marketing communications plan for the successful pre-launch and go-live of Onwardly. Plus, coach Phil on how to run effective email campaigns, manage blog and LinkedIn activity, and ways to engage with journalists.

Written by:Kath Dewar

1 Comments (0) / 8 December 2021 /

Making the most of LinkedIn

DIGITAL MARKETING MARKETING SOFTWARE AND TECHNOLOGY

Learn how to make the most your profile page as well as your company page on LinkedIn. Here you’ll see example profiles, best practices on growing connections, and keeping the company page updated.

Written by:Kath Dewar

Like Comments (1) / 20 July 2020 /

CIOs sorted at Summit

CLIENT WORK GOODSENSE NEWS MARKETING EFFECTIVENESS MARKETING SOFTWARE AND TECHNOLOGY

CIO Summit This is the first time Deptive participated at the CIO Summit. GoodSense helped them plan and develop marketing at the event to achieve their goal of generating qualified leads from CIO’s. We managed the wrap banner, the furniture & screens for the stand, plus this poster to promote a prize draw that was …

Written by:Kath Dewar

Like Comments (0) / 12 July 2017 /

Go Live – Phone, camera, action!

DIGITAL MARKETING MARKETING SOFTWARE AND TECHNOLOGY MARKETING TRENDS TIPS AND HOW TOS

Over winter, I experimented with the live video feed functions in Facebook and Twitter. Both social media platforms now offer the ability to record video live on your phone and have it shared in real-time on your social pages. And it’s free. The videos stay available for later playback and you can set up to download to your device afterwards.

Written by:Kath Dewar

Like Comments (0) / 15 November 2016 /

Five marketing must-haves before asking the crowd to invest

EQUITY CROWD-FUNDING MARKETING EFFECTIVENESS MARKETING SOFTWARE AND TECHNOLOGY MESSAGING

Make the most of your equity by getting your marketing sorted BEFORE you ask the crowd to invest – five must-have tips for 2016 from GoodSense

Written by:Kath Dewar

Like Comments (0) / 8 February 2016 /