MESSAGING

Guest blog: 5 Must-Read Books for Change Makers

CONSUMER TRENDS IN SUSTAINABILITY ETHICAL MARKETING GREEN MARKETING MARKETING EFFECTIVENESS MARKETING TRENDS MESSAGING SOCIAL AND ENVIRONMENTAL ETHICS TIPS AND HOW TOS

Tackling a wicked problem, a problem with no single perfect solution, like sustainability issues is no easy quest. 

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Guest blog: Why do I use my pronouns, and you might too?

DIGITAL MARKETING ETHICAL MARKETING MARKETING EFFECTIVENESS MESSAGING SOCIAL AND ENVIRONMENTAL ETHICS TIPS AND HOW TOS

As communicators and marketers, we must be always conscious that our communication is robust and inclusive.

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How to get more impact from your messaging to communicate science

CLIENT WORK MARKETING EFFECTIVENESS MESSAGING SCIENCE COMMS SOCIAL AND ENVIRONMENTAL ETHICS TIPS AND HOW TOS

In November 2023, we were delighted to host a workshop for science communicators at the annual Science Communicators Association of New Zealand (SCANZ) conference in Te Whanganui-a-Tara.

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The cat on the three legged stool – tell your story in an ad-blocked world.

CLIENT WORK CONTENT MARKETING MARKETING EFFECTIVENESS MESSAGING TIPS AND HOW TOS

Pen sketch of cat standing on a stool to illustrate the GoodSense content and channel strategy using a visual metaphor

Humans are hard-wired to respond to stories. We respond emotionally and, given the chance, we’ll respond physically too – with applause, gasps, questions or maybe a reciprocal story of our own…

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Marketing claims about environmental and social benefits? Handle with care!

ADVERTISING CONSUMER TRENDS IN SUSTAINABILITY ETHICAL MARKETING MARKETING EFFECTIVENESS MARKETING TRENDS MESSAGING SOCIAL AND ENVIRONMENTAL ETHICS SUSTAINABILITY

GoodSense ethical marketing team member Kylie Bailey talks to Stuff about greenwash and marketing sustainability

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Kaipātiki Project – Overview

CLIENT WORK GOODSENSE NEWS MESSAGING

Kaipatiki branding

GoodSense worked with environment community enterprise, the Kaipātiki Project to develop a bold new tagline and brand strategy and planned and project managed their new brand identity and website.  The vital impact this not-for-profit has in the Auckland region is being increasingly recognised and the organisation now has a brand and online presence to reflect this mana.

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Collaboration is nuts!

ADVERTISING MESSAGING

Brazil nuts

We have a tendency as humans to admire heroes – the triumph of the individual. But solo achievement is rare and maybe over-emphasised.  Much that is of value takes a team to create; different individuals and skills combine to create the outcome. 

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Ethical marketing and telling climate action stories – Stuff interview

ADVERTISING CONSUMER TRENDS IN SUSTAINABILITY ETHICAL MARKETING MARKETING EFFECTIVENESS MARKETING TRENDS MESSAGING SOCIAL AND ENVIRONMENTAL ETHICS SUSTAINABILITY

GoodSense ethical marketing specialist interview by Stuff about Snowberry climate action and ethical marketing.

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Video explainer – cloud technology client Catalyst Cloud

ADVERTISING CLIENT WORK CONTENT MARKETING DIGITAL MARKETING MESSAGING

Make video part of your content strategy – script writing and project management. See how this helped our client Catalyst Cloud up their content game.

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GoodSense brand differentiation – ethical marketing workshops 2019

CONSUMER TRENDS IN SUSTAINABILITY ETHICAL MARKETING MARKETING EFFECTIVENESS MARKETING TRENDS MESSAGING SUSTAINABILITY

SBN GoodSense AKina

Brand differentiation – helping positive business and social enterprise stand out – marketing workshop with GoodSense, the Ākina Foundation and the Sustainable Business Network.

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