ETHICAL MARKETING Archives - Page 3 of 4

Setting the standard for marine conservation and tourism.

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Find out how Auckland Tourism, Events & Economic Development (ATEED) helped the small family-run Auckland Whale & Dolphin Safari access capability funding to take its offering to the next level through training and expert tourism advice to become a leader in responsible tourism and conservation. Auckland Whale & Dolphin Safari describes Auckland Tourism, Events & Economic Development (ATEED) as being central to its growth.

Written by:Kath Dewar

1 Comments (0) / 6 March 2019 /

Natural skincare delivered to your door.

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Sometimes new products, that are better for us and for nature, come in new ways. In this video Kath opens her delivery of BeeBio’s Aú Naturale skincare refills. The New Zealand skincare pioneer sells by subscription, with starter packs and refills delivered to your door.

Written by:GoodSense Team

1 Comments (0) / 25 February 2019 /

Junk food marketers culpable for childhood obesity

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Junk food marketers culpable for childhood obesity
Kath Dewar on Radio NZ
Kath says we need to behave more ethically and responsibly and start making choices in our own businesses to spend more money on getting people information so they can make better choices with better food.
Listen to the interview as featured on Radio NZ on 11 July 2018

Written by:GoodSense Team

1 Comments (0) / 17 July 2018 /

How greenwashing became big business

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How greenwash became big business
Kath Dewar, quoted by Stuff:
“Look for the businesses who are investing in proper Fair Trade and organic certifications, programmes that cost money for a good reason. There are companies that make fluffy self claims about being fair trade, so look for the gold standard certifications.”
Read more from our interview with The Spinoff, 10 May 2018

Written by:Kath Dewar

1 Comments (0) / 6 June 2018 /

Kiwi consumers are voting with our wallets

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Kiwi consumers are voting green with our wallets
Kath Dewar, quoted by Stuff:
“The smart ones business leaders realise investments that reduce the cost of operations, and create a good story to tell, will be the businesses that survive in the future.”
Read more from our interview with Stuff, October 6 2017

Written by:Kath Dewar

1 Comments (0) / 13 December 2017 /

Opinion: Genesis Flybuys an ethical fail

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With over half their power generated from burning coal and gas, Genesis Energy’s new Fly Buys promotion is literally rewarding customers to accelerate climate change. The more power Genesis customers use, the more Fly Buys points they earn. The redemption rate is quite low, at 1 point for each $50 spent on power, but it’s …

Written by:Kath Dewar

1 Comments (0) / 22 June 2017 /

The SBN’s 2016 conference #authenticbusiness

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A collection of our favourite quotes from presenters and participants at the Sustainable Business Network’s 2016 Conference, #authenticbusiness. “Human nature is wired to help us succeed in sustainability” Niki Harre “I post raw emotions when I’m climbing cos no one’s going to tell me to harden up!” Dave of @Sea2Summit7 talking about mental health, values …

Written by:Kath Dewar

Like Comments (0) / 22 September 2016 /

Say it like it is – our 3 golden rules

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Kath Dewar speaking at Fit for the Future conference, 2013

Since 2013’s Fit for the Future conference, we’ve been championing the power of being outspoken.
Here’s two recent examples followed by our 3 golden rules:

Written by:Kath Dewar

Like Comments (0) / 11 January 2016 /

The Sustainable Business Network Conference, September 2015

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GoodSense Managing Director, Kath Dewar, will be running a masterclass on communicating sustainability at this year’s Sustainable Business Network conference, along side an exciting line up of international and local speakers that include: Nicky Bell, CEO, Saatchi & Saatchi Angela Buglass, Chief Executive, Trilogy International James Russell, Editor, Element Magazine Matthew Yeomans, CEO Sustainly (UK), …

Written by:Kath Dewar

Like Comments (0) / 3 September 2015 /

Are pester power collectibles crossing the line?

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Image of child with New World Little Shop Collectibles

The resurgence of plastic collectables from supermarkets and other retailers is prompting further parental concern and raising issues about the ethics of ‘pester power’ – marketing through children. Dominion Post reporter, Jessy Edwards, interviewed GoodSense MD Kath Dewar in August 2015 for this piece on the latest wave of schemes and the issues they raise. …

Written by:Kath Dewar

Like Comments (0) / 28 August 2015 /