GOODSENSE NEWS

Renewables in Ōtepoti – marketing climate action

CLIENT WORK GOODSENSE NEWS GREENWASH SUSTAINABILITY

Albatross (image credit: Tony Dunn)

Every business needs to be taking climate action and talking about it without greenwash. Marketing MD Kath Dewar discusses a recent Dunedin visit.

Read more

mmWritten by:

Comments (0) /

Scaling the summit of content marketing

CONTENT MARKETING GOODSENSE NEWS GREEN MARKETING MARKETING EFFECTIVENESS

Ruby and the Blue Sky author Katherine Dewar

It’s now easier than ever to climb the content marketing peak of book self-publishing. Newly self-published author and GoodSense MD Kath Dewar shares her insights into the key stages and decisions here >

Read more

mmWritten by:

Comments (0) /

International leadership on marketing sustainability

GOODSENSE NEWS SUSTAINABILITY

Image of speech bubbles and arrows to illustrate marketing sustainability

GoodSense was recently invited to contribute content for the UK-based Chartered Institute of Marketing’s sustainability series. Both myself and Jo Patterson are Fellows of the UK Chartered Institute of Marketing and this provides an avenue to extend and promote our thought leadership in marketing, into an international forum. Here’s an at-a-glance summary with links to the full articles.

Read more

mmWritten by:

Comments (0) /

Say it like it is – our 3 golden rules

CONSUMER TRENDS IN SUSTAINABILITY ETHICAL MARKETING GOODSENSE NEWS MESSAGING

Kath Dewar speaking at Fit for the Future conference, 2013

Since 2013’s Fit for the Future conference, we’ve been championing the power of being outspoken.
Here’s two recent examples followed by our 3 golden rules:

Read more

mmWritten by:

Comments (0) /

GoodSense gets in behind NZ Software

GOODSENSE NEWS MARKETING SOFTWARE AND TECHNOLOGY

Introducing Jo Patterson

We’re stoked to announce GoodSense co-owner and Director Jo Patterson has been appointed to the executive Board of the NZ Software Association.  GoodSense is passionate about tech companies and their potential in New Zealand. We’re excited by some of the great innovations we’re discovering through Jo’s involvement with the Board. December 2015.

Read more

mmWritten by:

Comments (0) /

GoodSense speaks up, December 2015

GOODSENSE NEWS

We’ve been delighted to help the team at Tangible Media celebrate 10 years championing innovation in NZ business as part of their ‘Ten after ten’ interview series. You can read Kath’s interview here and how we helped champion getting diverse voices heard here.

Read more

mmWritten by:

Comments (0) /

Plastic collectibles

ADVERTISING GOODSENSE NEWS GREEN MARKETING MARKETING EFFECTIVENESS MESSAGING SOCIAL AND ENVIRONMENTAL ETHICS SUSTAINABILITY

Advertising to children turns a corner.

Read more

mmWritten by:

Comments (0) /

The Sustainable Business Network Conference, September 2015

ETHICAL MARKETING GOODSENSE NEWS

GoodSense Managing Director, Kath Dewar, will be running a masterclass on communicating sustainability at this year’s Sustainable Business Network conference, along side an exciting line up of international and local speakers that include: Nicky Bell, CEO, Saatchi & Saatchi Angela Buglass, Chief Executive, Trilogy International James Russell, Editor, Element Magazine Matthew Yeomans, CEO Sustainly (UK), …

Read more

mmWritten by:

Comments (0) /

Are pester power collectibles crossing the line?

ADVERTISING CONSUMER TRENDS IN SUSTAINABILITY ETHICAL MARKETING GOODSENSE NEWS GREEN MARKETING

Image of child with New World Little Shop Collectibles

The resurgence of plastic collectables from supermarkets and other retailers is prompting further parental concern and raising issues about the ethics of ‘pester power’ – marketing through children. Dominion Post reporter, Jessy Edwards, interviewed GoodSense MD Kath Dewar in August 2015 for this piece on the latest wave of schemes and the issues they raise. …

Read more

mmWritten by:

Comments (0) /

Cambridge Chamber of Commerce

ETHICAL MARKETING GOODSENSE NEWS SUSTAINABILITY

On 26th August 2015, Kath Dewar will deliver a presentation at the Cambridge Chamber of Commerce. The seminar, will focus on the must-have marketing insights to sell your sustainability sizzle. Both this event and its companion seminar inTe Awamutu in July are part of the Waikato Regional Council Sa5 programme.  

Read more

mmWritten by:

Comments (0) /