GOODSENSE NEWS Archives - Page 5 of 6

Whanganui workshop this week – free – Write persuasive messages

GOODSENSE NEWS MARKETING EFFECTIVENESS MESSAGING

Kath Dewar speaking at Fit for the Future conference, 2013

Friday 24 February, 1:00pm – 3:00pm at Ladies Rest, 75 Hill Street, Whanganui Join me, Kath Dewar, at this free, interactive public workshop in Whanganui on Friday. Learn how to put your passion into compelling words that will attract support, customers or funders. This motivating and practical workshop is being delivered for the first time outside …

Written by:Kath Dewar

Like Comments (0) / 21 February 2017 /

Renewables in Ōtepoti – marketing climate action

CLIENT WORK GOODSENSE NEWS GREENWASH SUSTAINABILITY

Every business needs to be taking climate action and talking about it without greenwash. Marketing MD Kath Dewar discusses a recent Dunedin visit.

Written by:Kath Dewar

Like Comments (0) / 2 November 2016 /

Scaling the summit of content marketing

CONTENT MARKETING GOODSENSE NEWS GREEN MARKETING MARKETING EFFECTIVENESS

Ruby and the Blue Sky author Katherine Dewar

It’s now easier than ever to climb the content marketing peak of book self-publishing. Newly self-published author and GoodSense MD Kath Dewar shares her insights into the key stages and decisions here >

Written by:Kath Dewar

Like Comments (0) / 28 August 2016 /

International leadership on marketing sustainability

GOODSENSE NEWS SUSTAINABILITY

Image of speech bubbles and arrows to illustrate marketing sustainability

GoodSense was recently invited to contribute content for the UK-based Chartered Institute of Marketing’s sustainability series. Both myself and Jo Patterson are Fellows of the UK Chartered Institute of Marketing and this provides an avenue to extend and promote our thought leadership in marketing, into an international forum. Here’s an at-a-glance summary with links to the full articles.

Written by:Kath Dewar

Like Comments (0) / 22 August 2016 /

Say it like it is – our 3 golden rules

CONSUMER TRENDS IN SUSTAINABILITY ETHICAL MARKETING GOODSENSE NEWS MESSAGING

Since 2013’s Fit for the Future conference, we’ve been championing the power of being outspoken.
Here’s two recent examples followed by our 3 golden rules:

Written by:Kath Dewar

Like Comments (0) / 11 January 2016 /

GoodSense gets in behind NZ Software

GOODSENSE NEWS MARKETING SOFTWARE AND TECHNOLOGY

We’re stoked to announce GoodSense co-owner and Director Jo Patterson has been appointed to the executive Board of the NZ Software Association. GoodSense is passionate about tech companies and their potential in New Zealand. We’re excited by some of the great innovations we’re discovering through Jo’s involvement with the Board. December 2015.

Written by:Kath Dewar

Like Comments (0) / 10 December 2015 /

GoodSense speaks up, December 2015

GOODSENSE NEWS

We’ve been delighted to help the team at Tangible Media celebrate 10 years championing innovation in NZ business as part of their ‘Ten after ten’ interview series. You can read Kath’s interview here and how we helped champion getting diverse voices heard here.

Written by:Kath Dewar

Like Comments (0) / 1 December 2015 /

Plastic collectibles

ADVERTISING GOODSENSE NEWS GREEN MARKETING MARKETING EFFECTIVENESS MESSAGING SOCIAL AND ENVIRONMENTAL ETHICS SUSTAINABILITY

Advertising to children turns a corner.

Written by:Kath Dewar

1 Comments (0) / 13 October 2015 /

The Sustainable Business Network Conference, September 2015

ETHICAL MARKETING GOODSENSE NEWS

GoodSense Managing Director, Kath Dewar, will be running a masterclass on communicating sustainability at this year’s Sustainable Business Network conference, along side an exciting line up of international and local speakers that include: Nicky Bell, CEO, Saatchi & Saatchi Angela Buglass, Chief Executive, Trilogy International James Russell, Editor, Element Magazine Matthew Yeomans, CEO Sustainly (UK), …

Written by:Kath Dewar

Like Comments (0) / 3 September 2015 /

Are pester power collectibles crossing the line?

ADVERTISING CONSUMER TRENDS IN SUSTAINABILITY ETHICAL MARKETING GOODSENSE NEWS GREEN MARKETING

Image of child with New World Little Shop Collectibles

The resurgence of plastic collectables from supermarkets and other retailers is prompting further parental concern and raising issues about the ethics of ‘pester power’ – marketing through children. Dominion Post reporter, Jessy Edwards, interviewed GoodSense MD Kath Dewar in August 2015 for this piece on the latest wave of schemes and the issues they raise. …

Written by:Kath Dewar

Like Comments (0) / 28 August 2015 /

GOODSENSE NEWS

Whanganui workshop this week – free – Write persuasive messages

Renewables in Ōtepoti – marketing climate action

Scaling the summit of content marketing

International leadership on marketing sustainability

Say it like it is – our 3 golden rules

GoodSense gets in behind NZ Software

GoodSense speaks up, December 2015

The Sustainable Business Network Conference, September 2015

Are pester power collectibles crossing the line?

Science communication channels – Plugged in to all your choices?

Comms Declare – GoodSense is first in Aotearoa – who’s next?

Let’s share stuff and do good

Guest blog: 5 Must-Read Books for Change Makers

Digital downgrading – are your customers flipping out?

Guest blog: Why do I use my pronouns, and you might...

Sustainable Marketing – The evidence is in & now marketers can...

New World turn over new leaf in collectibles

GSBS2023: Strategic Importance to Business of Marketing Sustainability by Katherine Dewar

The cat on the three legged stool – tell your story...

B Corp Certified – GoodSense ethical marketing

Marketing sustainability insights – period undies

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