MARKETING EFFECTIVENESS Archives - Page 2 of 5

Choose your marketing channels! What media mix is right for your marketing?

ADVERTISING CONTENT MARKETING DIGITAL MARKETING MARKETING EFFECTIVENESS MARKETING SOFTWARE AND TECHNOLOGY MARKETING TRENDS WEBSITE MARKETING

Choose your marketing channels! What media mix is right for your marketing?

Written by:Kath Dewar

4 Comments (0) / 7 July 2022 /

Prime time alert on greenwash – The Project tells the public what to watch for

ADVERTISING CONSUMER TRENDS IN SUSTAINABILITY ETHICAL MARKETING GOODSENSE NEWS GREEN MARKETING GREENWASH MARKETING EFFECTIVENESS SOCIAL AND ENVIRONMENTAL ETHICS TIPS AND HOW TOS

When Ana Samways invited us to talk greenwash with The Project team we were delighted to help this critical sustainable marketing issue get good prime time coverage. We think The Project team did a brilliant job covering the issues and giving examples to the public.

Written by:Kath Dewar

1 Comments (0) / 10 March 2022 /

The cat on the three legged stool – tell your story in an ad-blocked world.

CLIENT WORK CONTENT MARKETING MARKETING EFFECTIVENESS MESSAGING TIPS AND HOW TOS

Humans are hard-wired to respond to stories. We respond emotionally and, given the chance, we’ll respond physically too – with applause, gasps, questions or maybe a reciprocal story of our own…

Written by:Kath Dewar

3 Comments (0) / 21 January 2022 /

Onwardly – New Case Study

CLIENT WORK MARKETING EFFECTIVENESS MARKETING SOFTWARE AND TECHNOLOGY

At GoodSense we were able to develop a brand strategy, key messaging, and a marketing communications plan for the successful pre-launch and go-live of Onwardly. Plus, coach Phil on how to run effective email campaigns, manage blog and LinkedIn activity, and ways to engage with journalists.

Written by:Kath Dewar

1 Comments (0) / 8 December 2021 /

SBN Awards finalists – sharing sustainable marketing skills

CLIENT WORK GOODSENSE NEWS MARKETING EFFECTIVENESS

SBN Awards finalists - Communicating for Impact

We’re stoked to be joint finalists with our client, Outside The Box caskets, in Communicating for Impact …

Written by:Kath Dewar

Like Comments (0) / 11 November 2021 /

Piha rescue! Can we help turtles kick their plastic habit by kicking ours?

MARKETING EFFECTIVENESS

We don’t have many green sea turtles in our New Zealand seas but the ones we do are eating some of the 159gsm of plastic we ditch every day. There’s a good chance accidental plastic meals weakened the one that beached at Piha on Saturday. Auckland Zoo hope they can save it. Meanwhile, are the upcoming plastic bans enough and what can you do to help?

Written by:Kath Dewar

1 Comments (4) / 14 September 2021 /

Marketing claims about environmental and social benefits? Handle with care!

ADVERTISING CONSUMER TRENDS IN SUSTAINABILITY ETHICAL MARKETING MARKETING EFFECTIVENESS MARKETING TRENDS MESSAGING SOCIAL AND ENVIRONMENTAL ETHICS SUSTAINABILITY

GoodSense ethical marketing team member Kylie Bailey talks to Stuff about greenwash and marketing sustainability

Written by:Kath Dewar

1 Comments (0) / 5 February 2020 /

Ethical marketing and telling climate action stories – Stuff interview

ADVERTISING CONSUMER TRENDS IN SUSTAINABILITY ETHICAL MARKETING MARKETING EFFECTIVENESS MARKETING TRENDS MESSAGING SOCIAL AND ENVIRONMENTAL ETHICS SUSTAINABILITY

GoodSense ethical marketing specialist interview by Stuff about Snowberry climate action and ethical marketing.

Written by:Kath Dewar

1 Comments (0) / 12 September 2019 /

GoodSense brand differentiation – ethical marketing workshops 2019

CONSUMER TRENDS IN SUSTAINABILITY ETHICAL MARKETING MARKETING EFFECTIVENESS MARKETING TRENDS MESSAGING SUSTAINABILITY

Brand differentiation – helping positive business and social enterprise stand out – marketing workshop with GoodSense, the Ākina Foundation and the Sustainable Business Network.

Written by:Kath Dewar

1 Comments (0) / 11 September 2019 /

Marketing workshop – collaborative process – te kupu Māori ako

ADVERTISING CONSUMER TRENDS IN SUSTAINABILITY ETHICAL MARKETING MARKETING EFFECTIVENESS MARKETING TRENDS MESSAGING SOCIAL AND ENVIRONMENTAL ETHICS SUSTAINABILITY

GoodSense marketing workshop – messaging June 2018 – collaborative mahi with The Ākina Foundatinon and The Sustainable Business Network

Collaborative marketing workshops for sustainable business and social entrepreneurs drawing on te ao Māori principle of āko

Written by:Kath Dewar

1 Comments (0) / 9 September 2019 /