MARKETING EFFECTIVENESS

The Future of Food is more mindful

CLIENT WORK CONSUMER TRENDS IN SUSTAINABILITY GOODSENSE NEWS GREEN MARKETING MARKETING EFFECTIVENESS SOCIAL AND ENVIRONMENTAL ETHICS SUSTAINABILITY

The NZ Institute of Directors has made sustainability a priority for governance, the new NZX Governance Code now requires environmental and social risks to be disclosed and the political landscape has significantly changed.

Read more

mmWritten by:

Comments (0) /

Make 2018 the year to go green

CLIENT WORK CONSUMER TRENDS IN SUSTAINABILITY GOODSENSE NEWS GREEN MARKETING GREENWASH MARKETING EFFECTIVENESS SOCIAL AND ENVIRONMENTAL ETHICS SUSTAINABILITY

The NZ Institute of Directors has made sustainability a priority for governance, the new NZX Governance Code now requires environmental and social risks to be disclosed and the political landscape has significantly changed.

Read more

mmWritten by:

Comments (0) /

Kiwi consumers are voting with our wallets

ADVERTISING ETHICAL MARKETING GOODSENSE NEWS GREEN MARKETING GREENWASH MARKETING EFFECTIVENESS SOCIAL AND ENVIRONMENTAL ETHICS SUSTAINABILITY

Kiwi consumers are voting green with our wallets
Kath Dewar, quoted by Stuff:
“The smart ones business leaders realise investments that reduce the cost of operations, and create a good story to tell, will be the businesses that survive in the future.”
Read more from our interview with Stuff, October 6 2017

Read more

mmWritten by:

Comments (0) /

GoodSense marketing workshop a success

CLIENT WORK CONTENT MARKETING MARKETING EFFECTIVENESS MESSAGING TIPS AND HOW TOS

The Akina Foundation, in partnership with GoodSense, hosted a workshop on marketing for Social Enterprises on the 25th of October…

Read more

mmWritten by:

Comments (0) /

We dig it – but only a bit more

CONSUMER TRENDS IN SUSTAINABILITY GREEN MARKETING MARKETING EFFECTIVENESS MESSAGING SOCIAL AND ENVIRONMENTAL ETHICS

Update 2017: Upgraded GoodSense rating for New World’s Little Garden We’re delighted Little Garden succeeded and has been re-run this year.  Its whole foundation and ethos is more ethical than Little Shop. Where Little Shop groomed  brand-aligned packaged foods consumers, Little Garden inspires connection with soil, seed, nature, health, natural food and life. Kei te …

Read more

mmWritten by:

Comments (0) /

CIOs sorted at Summit

CLIENT WORK GOODSENSE NEWS MARKETING EFFECTIVENESS MARKETING SOFTWARE AND TECHNOLOGY

CIO Summit This is the first time Deptive participated at the CIO Summit. GoodSense helped them plan and develop marketing at the event to achieve their goal of generating qualified leads from CIO’s. We managed the wrap banner, the furniture & screens for the stand, plus this poster to promote a prize draw that was …

Read more

mmWritten by:

Comments (0) /

Food mags munch on dairy-free cheddar

CLIENT WORK CONSUMER TRENDS IN SUSTAINABILITY CONTENT MARKETING GOODSENSE NEWS MARKETING EFFECTIVENESS SOCIAL AND ENVIRONMENTAL ETHICS

Angel Food PR Update In April, Angel Food launched their cheddar alternative to supermarkets around New Zealand. GoodSense supported the launch with a PR campaign designed to build momentum, traction, credibility and achieve coverage for both the brand and the product. To create impact for launch, GoodSense designed a campaign that involved sending an initial …

Read more

mmWritten by:

Comments (2) /

You have a new website – so now what?

MARKETING EFFECTIVENESS TIPS AND HOW TOS WEBSITE MARKETING

Tips and priorities for new website marketing Your new website is stunning and as bright as fresh snow on a mountain range.  It took focused effort to make it happen, even with expert marketing help. But to get new customers zipping down its slopes, delivering returns from your website investment, there’s more work to be done. You …

Read more

mmWritten by:

Comments (0) /

Marketing sustainability without greenwash

GREEN MARKETING GREENWASH MARKETING EFFECTIVENESS MESSAGING

Define a brand that soars without getting burned In May 2017, Kath Dewar ran a members-only webinar for the Sustainable Business Network on how to define a brand that soars without getting burned. In the webinar she discussed the key steps to build your brand and the sustainability benefits in an inspiring and authentic way. Effective messages reach …

Read more

mmWritten by:

Comments (0) /

Whanganui workshop this week – free – Write persuasive messages

GOODSENSE NEWS MARKETING EFFECTIVENESS MESSAGING

Kath Dewar speaking at Fit for the Future conference, 2013

Friday 24 February, 1:00pm – 3:00pm at Ladies Rest, 75 Hill Street, Whanganui Join me, Kath Dewar, at this free, interactive public workshop in Whanganui on Friday. Learn how to put your passion into compelling words that will attract support, customers or funders. This motivating and practical workshop is being delivered for the first time outside …

Read more

mmWritten by:

Comments (0) /