SUSTAINABILITY

Kiwi consumers are voting with our wallets

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Kiwi consumers are voting green with our wallets
Kath Dewar, quoted by Stuff:
“The smart ones business leaders realise investments that reduce the cost of operations, and create a good story to tell, will be the businesses that survive in the future.”
Read more from our interview with Stuff, October 6 2017

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Opinion: Genesis Flybuys an ethical fail

ADVERTISING ETHICAL MARKETING SOCIAL AND ENVIRONMENTAL ETHICS SUSTAINABILITY

With over half their power generated from burning coal and gas, Genesis Energy’s new Fly Buys promotion is literally rewarding customers to accelerate climate change.  The more power Genesis customers use, the more Fly Buys points they earn. The redemption rate is quite low, at 1 point for each $50 spent on power, but it’s …

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Renewables in Ōtepoti – marketing climate action

CLIENT WORK GOODSENSE NEWS GREENWASH SUSTAINABILITY

Albatross (image credit: Tony Dunn)

Every business needs to be taking climate action and talking about it without greenwash. Marketing MD Kath Dewar discusses a recent Dunedin visit.

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International leadership on marketing sustainability

GOODSENSE NEWS SUSTAINABILITY

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GoodSense was recently invited to contribute content for the UK-based Chartered Institute of Marketing’s sustainability series. Both myself and Jo Patterson are Fellows of the UK Chartered Institute of Marketing and this provides an avenue to extend and promote our thought leadership in marketing, into an international forum. Here’s an at-a-glance summary with links to the full articles.

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Plastic collectibles

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Advertising to children turns a corner.

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Cambridge Chamber of Commerce

ETHICAL MARKETING GOODSENSE NEWS SUSTAINABILITY

On 26th August 2015, Kath Dewar will deliver a presentation at the Cambridge Chamber of Commerce. The seminar, will focus on the must-have marketing insights to sell your sustainability sizzle. Both this event and its companion seminar inTe Awamutu in July are part of the Waikato Regional Council Sa5 programme.  

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Idealog

SOCIAL AND ENVIRONMENTAL ETHICS SUSTAINABILITY

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On the 6th of August, Idealog published a piece on Corporate Responsibility. It focused on the motivation that is driving companies to be involved in socially responsible activities. Kath Dewar was quoted in this article saying, “There certainly is a global trend towards more strategic decisions around corporate social responsibility and sponsorship arrangements, and how …

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GoodSense in NZI Connect

GOODSENSE NEWS SUSTAINABILITY

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September 2014. In their latest edition, NZI Connect featured The Sustainable Business Directory launched in May 2014. The article includes insights from Rachel Brown, CEO, Sustainable Business Network and our own Kath Dewar is also quoted saying, “both consumers and commercial buyers are increasingly concerned about the social and environmental impact of what they buy” …

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