sustainable marketing Archives - Page 2 of 4

Marketing sustainability insights – period undies

ETHICAL MARKETING GREEN MARKETING GREENWASH MARKETING EFFECTIVENESS SOCIAL AND ENVIRONMENTAL ETHICS SUSTAINABILITY

Period undies brand Thinx has announced a US$5m settlement to customers. The case has important lessons for all brands making environmental claims.

Written by:Kath Dewar

4 Comments (0) / 9 February 2023 /

B Corp Certified – GoodSense ethical marketing

ETHICAL MARKETING GOODSENSE NEWS MARKETING EFFECTIVENESS SOCIAL AND ENVIRONMENTAL ETHICS SUSTAINABILITY

GoodSense ethical marketing is now officially good! As a Certified B Corporation, we’re accredited for social and environmental performance, accountability and transparency.

Written by:Kath Dewar

3 Comments (0) / 24 August 2022 /

Don’t greenwash – you’ll make yourselves look like idiots

GREENWASH

Our founder Kath Dewar on this and more in Radio NZ interview on greenwash and what makes for good marketing of sustainability.

Written by:Kath Dewar

Like Comments (0) / 8 December 2021 /

Hooray for Kate Jamieson!

GOODSENSE NEWS

Even in the spatial and temporal distortions of lockdown, the universe can sometimes deliver tāonga to us. The universe gifted GoodSense a treasure this past winter in the talented comet that is Kate Jamieson. An experienced all-round marketer, Kate decided a good while ago she would only use her talents for good, and joined our …

Written by:Kath Dewar

1 Comments (0) / 22 November 2021 /

SBN Awards finalists – sharing sustainable marketing skills

CLIENT WORK GOODSENSE NEWS MARKETING EFFECTIVENESS

SBN Awards finalists - Communicating for Impact

We’re stoked to be joint finalists with our client, Outside The Box caskets, in Communicating for Impact …

Written by:Kath Dewar

Like Comments (0) / 11 November 2021 /

Plastic free pioneers!

ETHICAL MARKETING GREEN MARKETING UNCATEGORISED

Ground breaking organisations are responding to New Zealanders growing call for businesses to help them go plastic-free. At GoodSense we’ve been stoked to begin work with two such plastic-free pioneers this year – and to see one of our clients who was new in 2019 go from strength to strength.

Written by:Kath Dewar

Like Comments (0) / 20 July 2020 /

Five Great Examples of Sustainability Marketing

SUSTAINABILITY

Allanah Robinson, a GoodSense marketing expert, shares take-home messages for great sustainability marketing from five international brands getting it right. Read on to find out more and consider what could work for your organisation.

Written by:Kath Dewar

1 Comments (0) / 14 July 2020 /