sustainable marketing
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Looking good – and doing the sales

CLIENT WORK

Our clients Energy TS showcased their powerful software for reducing energy and CO2 at the new Facilities Integrate expo on 15th – 16th October. We loved helping the team show off the product with a new display, video and materials. “Thanks Kath, Caroline and Mili for all the hard work and support over the last …

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Plastic collectibles

ADVERTISING GOODSENSE NEWS GREEN MARKETING MARKETING EFFECTIVENESS MESSAGING SOCIAL AND ENVIRONMENTAL ETHICS SUSTAINABILITY

Advertising to children turns a corner.

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Are pester power collectibles crossing the line?

ADVERTISING CONSUMER TRENDS IN SUSTAINABILITY ETHICAL MARKETING GOODSENSE NEWS GREEN MARKETING

Image of child with New World Little Shop Collectibles

The resurgence of plastic collectables from supermarkets and other retailers is prompting further parental concern and raising issues about the ethics of ‘pester power’ – marketing through children. Dominion Post reporter, Jessy Edwards, interviewed GoodSense MD Kath Dewar in August 2015 for this piece on the latest wave of schemes and the issues they raise. …

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Make your marketing sing – Project NZ 2015

ADVERTISING CONSUMER TRENDS IN SUSTAINABILITY GREEN MARKETING GREENWASH MARKETING EFFECTIVENESS MESSAGING

GoodSense marketing workshop Project NZ 2015

Make your sustainability story sing with GoodSense advice

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