Messaging

GoodSense marketing workshop a success

Client work Content marketing Marketing effectiveness Messaging Sustainable Marketing Course Tips and how tos

The Akina Foundation, in partnership with GoodSense, hosted a workshop on marketing for Social Enterprises on the 25th of October…

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The cat on the three legged stool – telling your story in an ad-blocked world.

Client work Content marketing Marketing effectiveness Messaging Tips and how tos

Humans are hard-wired to respond to stories. We respond emotionally and, given the chance, we’ll respond physically too – with applause, gasps, questions or maybe a reciprocal story of our own…

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We dig it – but only a bit more

Consumer trends in sustainability Green marketing Marketing effectiveness Messaging Social and Environmental ethics

Update 2017: Upgraded GoodSense rating for New World’s Little Garden We’re delighted Little Garden succeeded and has been re-run this year.  Its whole foundation and ethos is more ethical than Little Shop. Where Little Shop groomed  brand-aligned packaged foods consumers, Little Garden inspires connection with soil, seed, nature, health, natural food and life. Kei te …

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Marketing sustainability without greenwash

Green marketing Greenwash Marketing effectiveness Messaging

Define a brand that soars without getting burned In May 2017, Kath Dewar ran a members-only webinar for the Sustainable Business Network on how to define a brand that soars without getting burned. In the webinar she discussed the key steps to build your brand and the sustainability benefits in an inspiring and authentic way. Effective messages reach …

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Whanganui workshop this week – free – Write persuasive messages

GoodSense news Marketing effectiveness Messaging

Friday 24 February, 1:00pm – 3:00pm at Ladies Rest, 75 Hill Street, Whanganui Join me, Kath Dewar, at this free, interactive public workshop in Whanganui on Friday. Learn how to put your passion into compelling words that will attract support, customers or funders. This motivating and practical workshop is being delivered for the first time outside …

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New World turn over new leaf in collectibles

Consumer trends in sustainability Green marketing Marketing effectiveness Messaging Social and Environmental ethics

Update: We have conducted a hands on review of New World’s Little Garden collectibles range – watch our short video to see why we rated their new range 3.5 stars out of a possible 5. Last August we were in the Dominion Post/Stuff critiquing the Little Shop sales promotion campaigns run by New World supermarkets. …

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Five marketing must-haves before asking the crowd to invest

equity crowd-funding Marketing effectiveness Marketing software and technology Messaging Uncategorized

Make the most of your equity by getting your marketing sorted BEFORE you ask the crowd to invest – five must-have tips for 2016 from GoodSense

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Say it like it is – our 3 golden rules

Consumer trends in sustainability Ethical marketing GoodSense news Messaging Uncategorized

Since 2013’s Fit for the Future conference, we’ve been championing the power of being outspoken.
Here’s two recent examples followed by our 3 golden rules:

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Plastic collectibles

Advertising Countdown DreamWorks character cards GoodSense news Green marketing Marketing effectiveness Messaging Social and Environmental ethics Sustainability

Advertising to children turns a corner.

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Make your marketing sing – Project NZ 2015

Advertising Advertising Standards Authority Consumer trends in sustainability Green marketing Greenwash Marketing effectiveness Messaging Sustainable Marketing Course

Make your sustainability story sing with GoodSense advice

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