Messaging

Marketing sustainability without greenwash

Green marketing Greenwash Marketing effectiveness Messaging

Define a brand that soars without getting burned In May 2017, Kath Dewar ran a members-only webinar for the Sustainable Business Network on how to define a brand that soars without getting burned. In the webinar she discussed the key steps to build your brand and the sustainability benefits in an inspiring and authentic way. Effective messages reach …

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Whanganui workshop this week – free – Write persuasive messages

GoodSense news Marketing effectiveness Messaging

Friday 24 February, 1:00pm – 3:00pm at Ladies Rest, 75 Hill Street, Whanganui Join me, Kath Dewar, at this free, interactive public workshop in Whanganui on Friday. Learn how to put your passion into compelling words that will attract support, customers or funders. This motivating and practical workshop is being delivered for the first time outside …

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New World turn over new leaf in collectibles

Consumer trends in sustainability Green marketing Marketing effectiveness Messaging Social and Environmental ethics

Update: We have conducted a hands on review of New World’s Little Garden collectibles range – watch our short video to see why we rated their new range 3.5 stars out of a possible 5. Last August we were in the Dominion Post/Stuff critiquing the Little Shop sales promotion campaigns run by New World supermarkets. …

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Five marketing must-haves before asking the crowd to invest

equity crowd-funding Marketing effectiveness Marketing software and technology Messaging Uncategorized

Make the most of your equity by getting your marketing sorted BEFORE you ask the crowd to invest – five must-have tips for 2016 from GoodSense

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Say it like it is – our 3 golden rules

Consumer trends in sustainability Ethical marketing GoodSense news Messaging Uncategorized

Since 2013’s Fit for the Future conference, we’ve been championing the power of being outspoken.
Here’s two recent examples followed by our 3 golden rules:

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Make your marketing sing – Project NZ 2015

Advertising Advertising Standards Authority Consumer trends in sustainability Green marketing Greenwash Marketing effectiveness Messaging Sustainable Marketing Course

Make your sustainability story sing with GoodSense advice

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