content marketing
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The cat on the three legged stool – telling your story in an ad-blocked world.

Client work Content marketing Marketing effectiveness Messaging Tips and how tos

Humans are hard-wired to respond to stories. We respond emotionally and, given the chance, we’ll respond physically too – with applause, gasps, questions or maybe a reciprocal story of our own…

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You have a new website – so now what?

Marketing effectiveness Tips and how tos Uncategorised Website marketing

Tips and priorities for new website marketing Your new website is stunning and as bright as fresh snow on a mountain range.  It took focused effort to make it happen, even with expert marketing help. But to get new customers zipping down its slopes, delivering returns from your website investment, there’s more work to be done. You …

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Scaling the summit of content marketing

Content marketing GoodSense news Green marketing Marketing effectiveness

It’s now easier than ever to climb the content marketing peak of book self-publishing. Newly self-published author and GoodSense MD Kath Dewar shares her insights into the key stages and decisions here >

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