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Make 2018 the year to go green

Client work Consumer trends in sustainability GoodSense news Green marketing Greenwash Marketing effectiveness SBN Social and Environmental ethics Sustainability

The NZ Institute of Directors has made sustainability a priority for governance, the new NZX Governance Code now requires environmental and social risks to be disclosed and the political landscape has significantly changed.

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Kiwi consumers are voting with our wallets

'Ethical Choice' label Advertising Ethical marketing GoodSense news Green marketing Greenwash Marketing effectiveness Social and Environmental ethics Sustainability

Kiwi consumers are voting green with our wallets
Kath Dewar, quoted by Stuff:
“The smart ones business leaders realise investments that reduce the cost of operations, and create a good story to tell, will be the businesses that survive in the future.”
Read more from our interview with Stuff, October 6 2017

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GoodSense marketing workshop a success

Client work Content marketing Marketing effectiveness Messaging Sustainable Marketing Course Tips and how tos

The Akina Foundation, in partnership with GoodSense, hosted a workshop on marketing for Social Enterprises on the 25th of October…

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The cat on the three legged stool – telling your story in an ad-blocked world.

Client work Content marketing Marketing effectiveness Messaging Tips and how tos

Humans are hard-wired to respond to stories. We respond emotionally and, given the chance, we’ll respond physically too – with applause, gasps, questions or maybe a reciprocal story of our own…

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You have a new website – so now what?

Marketing effectiveness Tips and how tos Uncategorised Website marketing

Tips and priorities for new website marketing Your new website is stunning and as bright as fresh snow on a mountain range.  It took focused effort to make it happen, even with expert marketing help. But to get new customers zipping down its slopes, delivering returns from your website investment, there’s more work to be done. You …

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Scaling the summit of content marketing

Content marketing GoodSense news Green marketing Marketing effectiveness

It’s now easier than ever to climb the content marketing peak of book self-publishing. Newly self-published author and GoodSense MD Kath Dewar shares her insights into the key stages and decisions here >

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Plastic collectibles

Advertising Countdown DreamWorks character cards GoodSense news Green marketing Marketing effectiveness Messaging Social and Environmental ethics Sustainability

Advertising to children turns a corner.

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